Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads
Facebook has introduced a new tool which is designed to help businesses measure the impact of of Facebook ads.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
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Instagram Rolls Out New “Kindness” Photo Filter to Spread Positivity
In an effort to make the web more positive, Instagram is rolling out features to spread kindness and combat bullying.
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
Twitter is Removing the Ability to Create ‘Moments’ on Mobile Apps
Twitter is removing the ability to create Moments on its iOS and Android apps on October 23rd.
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
How to Export Your Google+ Data Before it Shuts Down
A quick walkthrough to help you download your Google+ data before it’s gone for good.
Google is Shutting Down Google+, Admits Low Consumer Adoption
Google is shutting down Google+ for consumers following a security breach.
Google Assistant Can Book Rides and Compare Prices of Ride Sharing Services
Google Assistant is now capable of booking rides from many of the most popular ride-sharing services.
Google My Business Rolls Out Tool for Adding Listings to Agency Accounts
Google is launching a tool for Google My Business that will make it easier to transfer listings to agency accounts.
Google Shows Your Site’s Average Ranking Position for the Keyword You Search For
Want to see your average ranking position for a particular query? Just search for it in Google.
Instagram Launches Snapchat-style QR Nametags
Instagram has introduced another Snapchat-inspired feature that makes it easier for users to connect with people they meet in-person.
Facebook Enhances Marketplace With New AI Features for Faster Selling
Facebook is improving Marketplace for buyers and sellers with updates that include new AI features.
Facebook Makes it Easier for Businesses to Hire for the Holiday Rush
Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.
Google Assistant Gets Redesigned on iOS and Android
Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input.
Bing Ads Lets Advertisers Target Multiple Languages at the Campaign Level
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.
LinkedIn is Improving Sponsored Content to Generate Higher-Quality Clicks
LinkedIn is working on a series of changes to sponsored content that are designed to generate more actionable clicks.
Google Introduces the .Page Domain Name Extension
Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register.
Google Introduces New Ways for YouTube Advertisers to Make Money
Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions.
Google Lets Advertisers Copy Column Preferences to the New Google Ads
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version.
Google Maps Adds New Features to Assist Workers With Their Commute
Google has introduced new features to the Maps app that are designed to assist people with their daily commute.
Google My Business Changes Post Limit to 1,500 Characters
Google has changed the length of posts published via Google My Business to 1,500 characters.
Google Reportedly Extends the Length of Page Titles in Search Results
Google appears to have extended the length of titles in search results snippets, according to a recent report.
Google Confirms An Algorithm Update Occurred September 27
Google’s Danny Sullivan has confirmed that an algorithm update occurred this week. Here’s what we know so far.
Google Ads Extends Parallel Tracking to Display & Video Campaigns
Google Ads is extending parallel tracking to display and video campaigns, effective March 2019.
Instagram Brings Notifications to Web Browsers
Instagram has added notifications to the web-based version of its app.
Facebook Now Lets All Advertisers Run Ads in Stories
Facebook Stories ads are now available globally to all advertisers following a successful test run this summer.
Google Ads Switches to Smart Bidding for Search Partner Sites
Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking.
Google: Make Content More Relevant to Recover from August Algorithm Update
To site owners working to recover from August’s core algorithm update, Google’s John Mueller suggests making content more relevant.
Google to End Ban on Cryptocurrency Ads
Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June.