Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Suggests Reviewing Quality Rater Guidelines for Info About Good Content
Google’s John Mueller suggests referring to Google’s quality rater guidelines when looking for information about how to create good content.
Google Displays Different Dates in Search Results Depending on Relevancy
Google’s John Mueller says search results will display the publication date or last modification date depending on relevancy.
Pinterest Hits 250 Million Monthly Active Users
Pinterest announced that it has hit a milestone of 250 million people using the social network each month.
Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads
Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads.
Google’s Dynamic Search Ads Get New Targeting Options, More Reporting Data
Google has released several updates to Dynamic Search Ads, which include new targeting options and more data in reports.
Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More
Google’s new responsive display ads will become the new default ad type for the Google Display Network.
32% of Consumers Own a Smart Speaker, 71% Use Voice Commands Daily
Adobe’s State of Voice Assistants report shows 32% of consumers own a smart speaker, up from 14% in January 2018.
Instagram Adds Personalized Emoji Shortcuts for Quick Comments
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment.
Twitter Adds Audio-Only Live Broadcasting
Twitter has launched a new feature that gives users the ability to create audio-only live streams.
Twitter is Testing a Redesigned Desktop Interface
Twitter is testing a redesigned version of its desktop website, which is currently available to a limited number of users.
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.
Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY]
A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
Facebook Lets Advertisers Target Users Based on Travel-Related Web History
Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing.
Over 25% of Facebook Users Have Deleted the App from their Phone
A study published today indicates that US adults are making changes to the way they use Facebook.
Instagram is Working on its Own Shopping App
Instagram is reportedly building a new app exclusively for shopping.
Google Introduces New Search Engine for Finding Datasets
Google has launched a new type of search engine designed specifically around helping people find data.
Bing Ads Enhances ‘Overview’ Tab and Report Downloads
Bing Ads rolled out several updates designed to help advertisers save time by getting a faster look at performance insights.
Google Restricts Ads for Third-Party Tech Support Services
Google has updated its advertising policies to restrict ads for third-party tech support providers.
Google’s New Version of Search Console is Officially Out of Beta
Google announced today the new version of Search Console is officially out of beta.
Google Search on Android Loads Repeated Searches Twice as Fast
Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches.
Twitter Tests Threaded Replies and Online Status Indicators
Twitter gave users a sneak peek at some changes that are in the works, including comment threads an online indicators.
Google Discourages Linking to Every Page From a Site’s Home Page
Google’s John Mueller discourages websites from linking to every page from the home page.
Google Search Console Made a Change to Data Calculations as of August 19
Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data.
Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page
An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.
Google Assistant Can Now Speak Multiple Languages Interchangeably
An update to Google Assistant will allow users to speak more than one language to it at a time.
‘Google Go’ Browser Will Read Web Pages Out Loud, Even on Slow Connections
Lightweight browser ‘Google Go’ received an update this week which will allow it to read any web page out loud.
US Senator Asks FTC to Investigate Google’s Search Dominance
Google’s dominance in online search may be the subject of investigation, as a US Senator calls for an FTC investigation.