Q&A: What You Need to Know About Google’s Call Tracking Offering
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking...
McKay Allen
Director of Content and Communications
Company
Convirza
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About
McKay Allen is the Director of Content and Communications at Convirza. He has spoken at SMX, Social Media Strategies Summit, LeadsCon and Content Marketing Conference. He has hosted over 200 webinars and interviews with marketing experts. In a previous life he was a TV news anchor and reporter.
Articles
Killer Conversation Analytics: 29% of Calls Result in Conversions [Infographic]
Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in...
6 Answers to Your Burning Call Tracking Questions
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of...
3 Groups That FAIL at Social Media Marketing
Nearly 9 out of 10 businesses– 88%–say they will use social media as a marketing tool in 2014. That’s the highest percentage ever, according to...
4 Predictions for Call Tracking in 2014
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...
The 7 Analytics Call Tracking Simply Can’t Give You
Call tracking tells marketers which ads, campaigns, and keywords generate calls. It’s used by agencies, SMBs, and enterprise-level companies. Call tracking improves their ROI and...
5 Ways to Actually Generate Leads from Your Blog
Every time Google mentions SEO lately they talk about content. They continue to reiterate that the best way to increase rankings is to produce quality...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...