A Holistic Approach to PPC
Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to...
About
Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software. As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog.
Articles
8 Marketing Twitter Chats to Check Out
A Twitter chat is a scheduled “group chat” on a specific topic, where Twitter users interact and engage with one another at a certain time...
SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro
Effective search engine optimization is equal parts art, science, and EXPERIENCE, so I sat down with industry veteran Joe Laratro to get the dish on...
5 Ways to Maximize Social Media Marketing Productivity in the Workplace
As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media...
5 Steps to Launching a Mobile Search Campaign
Mobile search continues to explode. According to eMarketer, mobile search spending will grow 81% over the next two years. So there’s no better time to...