What Is Click-Through Rate & Why CTR Is Important
Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website.
Melissa Mackey
Head of Paid Search
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Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.
Articles
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job.
A Complete Guide to Google Ads Editor
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.
10 Tips for a Fresh Start After a Google Ads Account Takeover
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
PPC & the B2B Buyer Journey: A Primer
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.
Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.