How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results.
About
Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.
His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.
Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.
Articles
How To Make Sure Google’s Automation Settings Aren’t Working Against You
Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts.
Use Offline Conversions To Tune Google Ads For Profit
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.