A Complete Guide To PPC Ad Targeting Options
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
Michelle Morgan
Director of Client Services
Company
Clix Marketing
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About
Michelle is the Director of Client Services at Clix Marketing. She has 8+ years experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. She’s a regular industry speaker and contributor through blogs and community discussions.
Articles
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
4 Tips for Building Your First-Party Data Sets With PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
How to Use Competitor Insights to Get Ahead in PPC
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
How to Perfect Your Facebook Ads Placement Strategy
Learn how to craft the ideal Facebook Ads placement strategy for any account.
4 Strategies to Increase Facebook Lead Ad Quality
Check out these four strategies to improve lead quality for your Facebook lead gen ads.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
5 Strategies for Customer Uploads in PPC Campaigns
Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
5 Strategies for Successful Lookalike Audiences in Facebook Ads
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
3 Best Practices for Dynamic Search Ads
Learn the three most valuable elements you need for greater Dynamic Search Ad success.
5 Easy Ways to Improve Your PPC Campaigns with Audiences
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.