How to Get More Value Out of Your Video Marketing
The options to use video to boost your business abound. Here are ways to integrate video into your marketing plans.
Michelle Stinson Ross
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Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is the Director of Marketing Operations at Apogee Results and co-host of #SearchTalkLive. Her passion for digital marketing has made her a regular conference speaker at events like Digital Summit, Pubcon, Zenith, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Articles
4 Things to Consider Before You Add Live Social Streaming to Your Strategy
Live social streaming is the new thing that has digital marketers abuzz. But businesses must determine whether it’s too early to test new waters or...
#SMX Toronto 2013: A Wrap-up of the Best of Canadian Search and Social
SMX Toronto featured the best and brightest search and social thinkers currently operating in Canada in an intimate and approachable environment. Following are some of...
Reuters Social Media Editor Indicted On Hacking Charges
The US Department of Justice officially indicted Reuters Editor, Matthew Keys, late last week on 3 counts of conspiracy relating to a 2010 Anonymous hack...
#SocialChat Discusses Pinterest Marketing
On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing....
Facebook Redesigns Continue With Timeline: Community Managers Be Ready
Yesterday Facebook posted another major announcement to its blog. The long tested redesign of Timeline is beginning to roll out. The new look of Timeline...
#Pinterest Launches Analytics Tool for Business
Starting today, marketers with business accounts on Pinterest now have a tool for tracking basic web traffic between their verified website and Pinterest. Pinterest Web...
What the Facebook News Feed Redesign Means to Your Business
Last Thursday, Mark Zuckerberg hosted another big press event at the Palo Alto headquarters of Facebook to introduce the new look of the News Feed....
#SocialChat Discusses Content That Gets Shared
On Monday, March 4th, Social Media newbies and pros alike gathered around the virtual campfire to discuss content strategies that get the social share with...
New Facebook News Feed May Include Content Feeds
Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be....
WordPress Offers New Options for Small Business
WordPress.com, the popular blog hosting site, has added another service level to their paid services. Now businesses have the option of a WordPress hosted website...
Facebook Set to Unveil Changes to News Feed
This Thursday Facebook will hold its second big media event of the year. In January they invited us to “see what they’ve been building.” The...
#SocialChat Discusses SEO for Community Managers
On Monday Feb. 26th, Travis Wright (@teedubya) took a spin in the hot seat to discuss SEO for community managers. Mr. Wright specializes in local search,...
Facebook Inks New Partnerships for Better Ad Targeting
Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space. The Custom Audience...
100 Million Actively Use #Instagram Every Month
Yesterday, Instagram Co-founder, Kevin Systrom, announced that the photo sharing app is now in the hands of 100 million active monthly users. The company has come...
Spotify & Ford: Voice-Activated Music Streaming
Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps. Next...
Pinterest RePins Its Social Media Prowess with $200 Million in New Funding
Earlier this month, Search Engine Journal reported that Pinterest was seeking a fresh infusion of cash after a phenomenal year of growth. Yesterday the virtual...
High Profile Twitter Takeovers: Fact or Fake?
The week in big brand social media marketing started off with a lot of buzz. On Monday, the verified Twitter account for Burger King was...
Facebook Employee Laptops Hacked
Over the weekend news developed around a Facebook blog post on protecting people on the social site. In the post, the Facebook Security team notified...
Twitter as Point of Sale?
This week American Express and Twitter announced a partnership to purchase via hashtag. For American Express customers that want to tweet to buy, they must first...
State of the Union #SOTU: Live and Interactive
The revolution in American political discourse continues tonight with President Barack Obama’s 4th State of the Union Address. Thanks to Twitter, Google Hangouts, and live...
LinkedIn Can Teach Facebook a Few Things About Being a Publicly Traded Social Media Company
Thanks to Facebook’s faltering stock prices since its IPO, many in the business world wonder if social media companies like Twitter and Pinterest will ever...
#SocialChat Discusses Pinterest Marketing with Jennifer Cario
On Monday February 4th, devotees of chatting in 140 or less gathered to discuss Pinterest marketing tactics with the super-sweet, Jennifer Cario (@JenniferCario). Jennifer is...
Matt Cutts Tips for Updating News Articles
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news. “If I have a developing news story, should...
Infographic: How Users Interact with Pinterest
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is...
#Pinterest Seeks to Raise Its Valuation from $1.5 Billion to $2.5 Billion
What a difference a little more than 18 months can make. In May of 2012 Pinterest was valued at $1.5 billion, enabling them to raise...
Matt Cutts and Othar Hansson on How to Establish Authorship
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google...
Eric Schmidt Confirms Identity Verification Impacts Google Rankings
Sneak peeks into the soon to be released book, “The New Digital Age”, by Google executive chairman Eric Schmidt, confirm what many industry writers have been...
Beginners’ Guide to Google+
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy marketers...
Coke and Oreo: Battle of the Legacy Brands
The battle of the brands became as unpredictable as the game of football itself last Sunday night during the Super Bowl. Just as great victors...