Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
About
Mike Nelson is a senior account manager at PPC Associates, an SEM agency with offices in the Bay Area and downtown Chicago.
Articles
Let’s Be Negative: An Efficient Approach to Negatives…
…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM...
9 Things You Might Not Know about DKI
At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing...