10 Examples Of Social Media Celebrity Endorsements That Paid Off Big Time
Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples.
Mindy Weinstein
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Mindy Weinstein, PhD is the founder of Market MindShift, a digital marketing agency, and podcast host of Persuasion in Business. She is a marketing instructor at Grand Canyon University and University of Denver, as well as a program leader for Columbia Business School and Wharton School at University of Pennsylvania. Mindy is an experienced speaker and has presented at conferences across the country, including SMX, PubCon, SEJ Summit, Digital Summit and more. She is the author of The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions (McGraw Hill). Mindy has a PhD in psychology with an emphasis in technology.
Articles
Where We Are Today With Google’s Mobile-First Index
Let’s deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more.
7 Methods To Research & Analyze Your Audience For SEO
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information.
Which Is Better For Ecommerce: On-Page SEO Or Link Building?
You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO.
We Paid Over $5000 For Link Building – What Happened?
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links.
How Can I Rank Informational & Product Pages On The Same Keyword?
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms?
Where Do We Even Begin With SEO For A Startup?
Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners.
Small Business SEO Checklist: 11 Ways To Improve Rankings
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition.
Is It Better For SEO To Have Your Blog Onsite Or Off?
A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it.
How Can I Drive More Traffic To Targeted Landing Pages?
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO.
Should You Create a Niche or Multi-Topic Website?
Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here’s how.
How to Go Deeper With Keyword Research: Go-to Tools & Techniques
New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.
How Can We Prepare for What SEO May Look Like In Future?
SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next.
How to Demote or Remove Organic Sitelinks on Google
Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks.
4 Tips for Better Managing Multiple SEO Projects At Once
How can you achieve maximum productivity and output while managing multiple SEO projects at once? Check out these expert SEO tips.
Aspiring & New SEO Professionals: 3 Tips for Success
A reader asked: What advice can you give aspiring SEO professionals? Check out these tips for success in your SEO career.
Free Images: 41 Best Stock Photo Sites to Find High-Quality
Tired of boring stock images? Check out this list of 41 websites that offer beautiful photos you will actually want to use.
5 Daily Habits of a Successful SEO Professional
A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits for your routine.
DuckDuckGo SEO: What You Should Know
What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.
10 Google Sheets Add-Ons That Make SEO Work Easier
Google Sheets is a go-to tool for SEO professionals. Why not use add-ons to save time and simplify tasks? Check out 10 add-ons to try.
9 Bad SEO Habits to Leave Behind
Say goodbye to these old SEO habits that just plain don’t work, or even worse, can get a website penalized.
Marketing & AI: Key Takeaways You Need to Know
Here’s why search marketers should embrace artificial intelligence instead of fearing what is to come with new technology.
Top 12 Strategic & Tactical SEO Goals to Consider This Year
It’s time to set your SEO goals. Need some inspiration? Read this roundup of strategic and tactical goals from the SEO community.
14 Ways to Avoid Creating Safe & Boring Content
Stand out. Be bold. Be brave. Have some fun. Here’s how to avoid only creating safe and boring content.
A Technical SEO Checklist for the Non-Technical Marketer
This easy-to-follow technical SEO checklist can help non-technical marketers know the health of their website.
How to Know Your Audience to Master Your Marketing Campaigns
This step-by-step approach will help you get to know your audience and achieve greater SEO success.
5 Ways to Better Communicate Your SEO Work
Here’s how to effectively communicate your SEO work and impress prospects, clients, and bosses.
7 Things I Wish Someone Told Me When I Was New to SEO
If only someone had told me these things when I first started my career in SEO. So I’m telling you.
3 Pre-Suasion Strategies for Better Content Marketing
Use these three pre-suasion tips to get more conversions from your content and prompt your audience to take action.
3 Things That Will Make Your Content More Engaging
Learn how storytelling, inspiration, and practicality can help you create more engaging content for your target audience.