Schema Markup: Is It A Google Ranking Factor?
Does applying schema markup to your webpages help them rank higher in Google Search?
Miranda Miller
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Writer, editor & marketing professional; digital nomad, feminist and mother bear. 15 years of experience planning & executing engaging digital content & SEO campaigns for SMB, government, and enterprise clients. Owner/project manager at Miranda-Miller.com.
Articles
TF-IDF: Is It A Google Ranking Factor?
What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter.
Transitioning, Rebranding & Leading In SEO: Q&A With Rachel Heseltine
What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences.
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too.
Leading In SEO Through The Data Science Revolution: A CTO Q&A
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge.
WhoIs Information: Is It A Google Ranking Factor?
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google.
Vector Search: Optimizing For The Human Mind With Machine Learning
How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains.
Physical Proximity To Searcher: Is It A Google Ranking Factor?
Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search?
Could 57% Of North American SMBs Still Lack An SEO Strategy?
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year.
What’s The Best Way For SEO, Topic Experts & Writers To Work Together?
A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer?
4 SEO Challenges In 5 Minutes: Q&A With An SEO Platform CEO
In this series, we’re talking with SEO decision-makers about the industry trends, lesser-known opportunities, and emerging technologies you should have on your radar.
Are Meta Descriptions A Google Ranking Factor?
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search?
Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins
Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview.
SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast]
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022.
Want To Work At Search Engine Journal? Now Hiring A Skilled Copy Editor
SEJ is an excellent place to refine your copy editing experience and continue growing your SEO knowledge, too. Learn more about this open position.
Are Paid Links A Google Ranking Factor?
Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk?
Get To Know Botify: A Sneak Peek Inside With CEO Adrien Menard
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps...
Conversation Intelligence Trends & Tips From Invoca’s CMO
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.
Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips
What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues.
Talking Google MUM & Enterprise Culture With Conductor’s CEO
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor.
Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?
What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said.
Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.
Are Local Citations (NAP) A Google Ranking Factor?
Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor?
Just Getting Started In SEO? Experts Share 5 Helpful Tips
SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started.
Are Outbound Links A Google Search Ranking Factor?
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right?
Remote Workers Share Their Best Productivity Tips For WFH & Travel
How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help.
Are HTML Lists A Google Ranking Factor?
Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say.
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system.
Are HTML Heading Tags (H2-H6) A Google Ranking Factor?
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search?
Are H1 Tags A Google Ranking Factor?
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter?