Getting Started In International SEO: A Quick Reference Guide
Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages.
Motoko Hunt
President, International Search Marketing
Company
Follow Me
Expertise
About
Motoko Hunt is an International SEO consultant offering technical, content, and other SEO services. Since she established AJPR in 1998, she has been providing International SEO services and SEM services targeting Japan to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and the Japanese market have been highly valued and made big impact on some of the world’s popular multinational brands’ SEO projects and search marketing campaigns.
She is a frequent speaker at search marketing conferences globally and gives seminars and training focusing on International search marketing and Enterprise SEO.
Articles
Using AI Tools For Global Websites Operation And Management
Supercharge your global website management with AI tools. Explore the benefits of leveraging AI technology for content, SEO, research, and more.
Understanding The Unique Challenges Of Multilingual And Multinational Websites
Navigate the complexities of multinational SEO with insights on challenges and impactful solutions in this article.
Effective SEO Management Structures For Multilingual And Multinational Websites
Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here’s what you should know.
Non-Search Engine Online Ad Options To Target Asia
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.
Key Considerations For A Global Content Calendar
Create a global content calendar to make your content workflow efficient and increase customer engagement.
The Latest Search Engine Trends In Asia 2023
Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia.
Global vs. Local Websites: Which Is Right For You?
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.
4 Questions To Ask When Your Content Doesn’t Convert Globally
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
4 Important Business Benefits Of An International SEO Strategy
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.
Hreflang Implementation: The 10 Biggest SEO Misconceptions
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.
3 Tips for Keyword Research & Content Localization Success
Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.
International SEO Strategy for Non-Dominant Language Audiences
Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.
5 Benefits of a Standardized Global URL Structure
Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.
Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask
Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.
4 Hidden Hreflang Challenges for International SEO
Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.
3 Tips for Managing Global Search Projects
Learn key tips to overcome three big challenges that most companies face with their global search projects.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
4 Link Building Tips for International SEO
Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.
How to Use Machine Translation to Localize UGC for Global Websites
Here’s how – and why – you should use machine translation to localize user-generation content for global websites.
Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan
Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.
5 Content Management Tips for Global Websites
These five proven tips will help you manage the content of your global website.
Top-Level Domain & Other Restrictions for International SEO
Here are the things you need to consider when choosing a TLD for international SEO.
5 Cost-Saving Tips for International SEO
Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.