Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
Boost your digital marketing strategy with effective keyword selection. Find out how to choose keywords that target high-value prospects and generate traffic at affordable costs.
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis.
Discover the power of SQLing your PPC customers for agency success.
Discover 9 secrets to achieve peak account performance in both ad networks.
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns.
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.
Understand success and fail signals, as well as how to establish them for your brand.
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales.
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.