Future Trends In B2B Influencer Marketing Across Industries
Find out what lies ahead for B2B influencer marketing. Explore the trends that are shaping the way brands reach their audience.
About
Nick Bennett is the Co-Founder and Chief Customer Officer of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships.