3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...
About
Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm. With nearly 13 years of experience in the Internet Marketing industry, Nick Stamoulis shares his B2B SEO knowledge by contributing to the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 160,000 opt-in subscribers.
Articles
The Long and Hard Road to Penguin Recovery
I am currently working with two site owners who were negatively impacted by Penguin 2.1. Many of my other clients actually benefited from Penguin 2.1...
Don’t Discredit The Value of Referral Links!
Next time you poke around your Google Analytics account, take a look at the Traffic Sources Overview page, in particular at the pie chart that breaks...
Blogging Success- A Lot of Hard Work and a Little Luck
The beauty of the Internet is that anyone can write and publish a blog on any subject they want—pure breed Labradors, open source software development,...
3 Reasons Why SEO Education Matters
Sometimes it seems like we, in the SEO industry, are constantly defending our legitimacy and reputation to the outside world. I received a phone call...
Small Businesses Can Still Have Big SEO Success
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
Is A PPC Campaign A Good Investment for SEO Firms?
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years...
Are You Falling Asleep at the SEO Wheel?
A recent post here on SEJ by Alan Bleiweiss certainly got the comments flowing. If you haven’t read it yet, “Get Over Yourself – Matt...
Fellow SEO Providers – We Can’t Help Every SEO Prospect!
As someone who has built an SEO business from the ground up, it wasn’t so long ago that I was taking on every single SEO...
Great SEO Happens When You Keep Your Ego Out of It
Being an outside SEO partner is always a little tricky, especially when you are working with a larger organization, because you aren’t physical in the...
SEO Clients Sometimes Don’t Implement My SEO Recommendations!
After being in the SEO industry for 13 years, I am still always amazed when a site owner chooses to completely disregard my on-site SEO...
Transparency is Key to Building SEO Client Trust
Let’s face it, the SEO industry, like any other, has its fair share of less-than-scrupulous players looking to take advantage of unsuspecting site owners. I’m...
SEO Client Management— Handling Different Levels of SEO Management
I’ve been working in the SEO industry for nearly 13 years as an in-house SEO professional, freelance SEO consultant and now as the owner of...
When an SEO Client Is Only Interested in One Keyword
Yes, you read that right—one keyword. An SEO client I worked with a few years back was adamant about it. They wanted all their SEO...
How Unique Can an SEO Firm Really Be?
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence,...
Consider Removing the Share Buttons from Your Email Newsletters
Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses...
4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t...
My Favorite Worst SEO Leads
**Full disclosure, this is meant to be a humorous type post and rant for fellow SEO professional, sorry if I have offended anyone! 🙂 After...
Why Yellow Pages Will Be Dead in Five Years
Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50...
Can Your SEO Clients Recognize Success When They See It?
We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really...
Google Analytics Encrypted Data and the Future of SEO
I’m sure that most of the readers here on Search Engine Journal are all well aware of Google’s October announcement about making search more secure...
SEO Software: Is It Worth the Money?
When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages,...
Are Comments Important to Your B2B Blog’s Success?
I went against everything I know as a social SEO person a few weeks ago. It may be a cardinal sin of social media marketing...
SEO Shortcuts Take You Nowhere Fast
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly...
Weighing the Pros and Cons of Custom Website Design
Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly...
SEO Professionals Should Be Great Social Media Professionals Too!
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best...
How SEO and Social Media Add Up to Online Marketing Success
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results...
The SEO Industry Needs Better Industry Associations
Compared to other marketing practices like advertising and PR, the SEO industry is incredibly young. As an industry we are still finding our way, establishing...
Recycling Gives Your Content Marketing Efforts Legs
It’s no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value...