When Do You Pull The Plug On A Keyword?
Some of us SEOs work on clients websites. Some of us work on our own. Some of us, maybe many of us do both. There...
About
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
Articles
Is There a Difference Between Old Napster & YouTube?
It was 1999 and the world of sharing music changed forever when Napster came into the scene and we all suddenly had FREE MUSIC! Napster...
What The Microsoft-Yahoo Deal means for Search Advertisers
Finally, Microsoft and Yahoo came to an agreement and this can literally change the landscape for us PPC advertisers (and SEO). How will deal impact...
Facebook & Twitter Won’t Be Making Babies Anytime Soon
Motely Fool Reported on what would have been a “blockbuster” deal for us online marketers. Two of the BIG players in the social space partnering up....
Google Accounts for 71% of US Searches in August
Hitwise reports that Google has accounted for 71% of all US searches in the month of August., an increase of over 11% since its market...
Will Google Dominate Its Own Search Results?
As Google launches Knol, its weapon to battle Wikipedia, many ask themselves if Google will dominate its own search results, which in search, already dominates...
Former Google Engineers Launch New Search Engine: Cuil.com
According to eWeek.com, former Google engineers have launched a new search engine that could index even more sites than that of Google. The name of...
Why a Lack of Openness Sullies the Integrity of Google’s Ad Auctions
Today I was surprised to check my email and actually find something interesting (I get spammed a lot) that caught my attention with the subject...
Text Message Advertising Grows in the Mobile Space
The Wall Street Journal had a great piece on mobile marketing, “Advertisers to Consumer: We’ll Text You.” Do you have any text messaging advertising plans...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Ads in a Quality Score World Session at SES New York
As search marketers, quality score has played a huge role in our campaigns determining our bids and positions in the search engines. I just attended...
Igniting Viral Campaigns Session at SES New York
Most talk about or plan to do it, while the reality is that very few companies do. A viral campaign is probably the best way...
Creating Compelling Ads at SES NY
If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one...
Get Paid to Click on Ads: Unethical Web Marketing
I was answering some questions on the Digital Point forum when I came across a thread about getting paid to click on ads, instantly, a...
Become the Next Presidential Candidate with Social Networking
CNNs Rick Sanchez reported today on the new Rolling Stone article on the success of Barack Obamas campaign. I havent read the article myself yet...
Commission Disfunction and FraudClick : A Peppered Rant
OK, I dont know exactly where Im going with the title (tried to come up with a good one for Valueclick but really couldnt.) For...
AOL Launching 12 New Sites in 2008
Bloomberg.com reports AOL will be launching a dozen sites within the next six months to try and increase its market share in terms of traffic...
Which Engine Is Giving You The Best ROI for Your Search Marketing?
EfficientFrontier, a search marketing company, has released a very interesting report on search advertisers and their ROI in paid search. “Search advertisers spent 29% more...
eMail Beats Search & Display Marketing : Best Performing Online Marketing Medium?
Datran Media (an online marketing firm specializing in email marketing) recently published the results of a survey which consists of 2,000 online marketers in December...
The Domain Name Market in 2008: Buy or Sell?
I wrote a story a couple of months back, “Domain Market Remains Hot: A Bubble Waiting To Burst?” Today, there was a comment from an...
Top 10 Social Networks, Blogs & Web Brand Rankings for Dec. 2007
Reported by Marketing Charts, Nielson Ratings releases the statistics for the top 10 social networks, blogs, and web brand rankings for December 2007. Top 10...
Google & Facebook Join Support For Social Content: DataPortability
Google and Facebook, two of the sites that contain the most social content on the web announce they have joined the DataPortability Workgroup. DataPortability is...
Yahoo Announces Mobile Software for Third Party Developers
One of my predictions for 2008 was the continuation and increase in mobile web marketing. A lot of talk went on last year in the...
The Importance of Research: A 2008 Resolution
Research, Research, Research! Personally, 2007 was the year I spent a few hours a day doing research on branding strategies, traffic strategies, news, etc. A...
Digg.com for Sale : $300 Million
Digg.com is officially in the market for sale with a price tag of $300 million dollars. One of the most popular social media sites on...
Top Spots in Organic & Paid Search = Branding
Achieving top organic positions in the engines or paying your way to the top through paid search is not only wise to increase sales but...
YouTube Takes 28% of Video Market Share
YouTube leads US online video market share reports MarketingCharts with a 28% of the video market share. That’s not surprise to most of you I’m...
Facebook Users Flip on Beacon: Lesson in Social Community Ethics
So, you’re the largest growing social media site and you think you can do whatever you want and users won’t care? Think again Facebook. When...
The Beginning of the End for Incentivized Lead-Generation Online
If you’ve read my previous post on Valueclick and its lead generation practices, you already know about my experience with incentivized leads the ad network...
Could The Devaluation of the Dollar Hurt Your Search Engine Paid Results?
In July I wrote a piece about UK search marketers having the upper hand on U.S. search marketers because of the value of the pound...