Try These PPC Strategies For Your B2B Business In 2024
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Pauline Jakober
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Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in Google Ads and Microsoft Ads networks. As a Google Ads Certified Partner, Jakober and her team perform cutting-edge paid search strategy and management for clients across many industries.
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Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
7 Ways to Hold Off New & Emerging Competitors in Google Ads
What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Here’s What a Comprehensive Paid Search Program Looks Like
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.
Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
6 Tips for Success With Google Ads Promotion Extensions
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
Everything You Need to Know About Ad Extensions
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.
4 PPC Myths To Let Go for Paid Search Success
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
4 Must-Try Retail PPC Strategies for 2021
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
Why Your PPC Agency Might Push Back on Your Requests
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
How to Use Google’s Call Recording to Listen to Your Call Ads
Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.
Bumper Ads: Your Six-Second Secret Weapon
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
Scaling Back Your PPC Program? Here’s What You Need to Consider
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
7 Signs Your PPC Program Is Being Mismanaged
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Do You Really Need to Translate Your Google Ads?
Translating your Google Ads can lead to higher CTRs. These 10 tips can help make the process easier.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
Should You Choose a Generalist or Specialist Marketing Agency?
Should you choose a generalist or specialist marketing agency? Here are some questions to help you decide.
Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.