What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
Pauline Jakober
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Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in Google Ads and Microsoft Ads networks. As a Google Ads Certified Partner, Jakober and her team perform cutting-edge paid search strategy and management for clients across many industries.
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5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
What Does PPC Have to Do With Website Design?
A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple.
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
A Rundown of Your Google Ads Automated Bid Options
Here’s what you need to know about Google Ads automated bid options and tips for using each.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
Should You Choose a PPC Agency or In-House PPC Management?
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
How Targeted Do You Need to Make Your PPC Landing Pages?
Here’s why creating dozens – or even hundreds – of ultra-targeted PPC landing pages can be worth the effort and expense.
5 PPC Takeaways That Will Make You a Better Marketer
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
8 Huge Dangers of Shutting Down Your AdWords Account
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
3 PPC Basics You Must Master & 3 Ways to Go Beyond the Basics
Help your PPC campaigns reach their full potential. Here’s how to master and go beyond the PPC basics.
4 Common Misconceptions That Lead to Unfortunate PPC Breakups
Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.
13 Reasons Why PPC Brand Bidding Is a No-Brainer
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.
How Your Small Company Can Compete Against Big Brands in PPC
Find out how you can compete – and win – against big brand advertisers in search engine marketing.