Overlooked and Underappreciated: the Social Share Button Strategy
“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we...
About
Rachel Freeman works for the Jive Software, the pioneer and leading provider of social business solutions. She has expertise in all aspects of search engine marketing and specializes in SEO and paid search for the B2B sector. Freeman has been responsible for the development and execution of countless search and social marketing campaigns over her years in the search marketing industry.
Articles
Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
What Every Agency Wants to Know—Feedback from the Other Side
Every month, our agency invites a guest speaker from other startups and agencies around town, typically offering related but different services. The goal is always...
A Guidebook to Effective Review Management
Companies with a local presence have taken note that effective review management is critical for revenue. No doubt that review management offers many opportunities surrounding...
Big Data Apps: The Ultimate in Conversion Optimization
Big data is all the rage right now. Companies like Amazon and Facebook are finding innovative ways to turn massive amounts of data into strategic...
Google News Round Up – What You Need to Know
Google has been making a lot of changes lately when it comes to News Search. For those that rely heavily on traffic from Google News,...
That Bing You Do
Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive...
Not Too Big to Fail: How Google Can Help the Little Guy
With all the drama surrounding the “Panda” algorithm update, a lot of big sites were hit hard. Mainly, large content producers that had the resources...
The Infographic Slam Dunk
Looking to partake in the latest infographic craze? Look no further as you’ve come to the right place. In case you were counting on the...
Google’s +1 is No Facebook “Like”
With the release of Google’s new +1 feature, it is clear that Google is working hard to oust Facebook from their social throne. As a...
How To: Track Keyword Categories
Let’s be real, standard ranking reports for targeted keywords are dead. With the latest changes in local search, personalization, etc. simply tracking search engine rankings...
Searchfest Recap: My Favorite Takeaways
On Wednesday, the 5th annual search marketing conference, Searchfest took place in my humble town of Portland Oregon. This is always a great conference with...
Mother Jones and the A/B Test
The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and...
Newspapers: Go Social or Go Home
Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content...
I’m Voting for Structured Data
On this Election Day, I’d like to discuss what I believe to be one of the most critical topics in search today: structured data. As...
Testing the Water with Link Bait
In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content...
How to Win With Your SEM Agency
Hire an agency? Take it in-house? What’s the best way to ensure a successful approach to improve the online presence of your company? These decisions...
BP Reputation Management FAIL
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the...
Despite the News, SEO is Not Dead
For years now, search engine marketers have been predicting the death of SEO. I’m not sure why we’re all so quick to denounce our livelihoods,...
Some Tactical Tips for Tracking the Long Tail
Most of us in the search industry are pretty much aware by now that simply tracking individual keyword rankings to determine performance is all but...
SEO without the SEO
Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete...
You Can’t Optimize Cardboard
There has been quite a bit of buzz surrounding the concept of trust these days. More specifically, how TrustRank is likely to have a strong...
Are You There Facebook? It’s Me, Rachel
Earlier last week, and with much anticipation (from me anyway), Facebook launched their new ad manager. I was lucky enough to get access to the...
Have You Optimized Your Crawl Equity?
Sites with hundreds of thousands of pages, or even millions, may not ever get all their pages indexed. This is because of a concept sometimes...
Packaging Makes Perfect
Online publishers have a unique set of search marketing challenges compared to most B2B or ecommerce sites, and in an increasingly competitive landscape. One major...
Customer Service Has a New Name and It’s Twitter
According to Wikipedia, “customer service is the provision of service to customers before, during and after a purchase”. To prove how current they are, small...
Brand Awareness is SEM Fuel
As I’m returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to...
Awkward Social Media Relationships: Inevitable?
I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents,...
BFFs: Users and Search Engine Friendly Sites
I’m currently reading Don’t Make Me Think (A Common Sense Approach to Web Usability) by Steven Krug. If I wasn’t already sold on the word-of-mouth...
Decrease the Twitter Drop Out Rate & Increase Retention
More than 60% of Twitter users in the U.S. fail to return the following month, as recently reported by Nielson Wire. Quite a negative statistic...