How To Plan An Affiliate Marketing Strategy For Content Creators
You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how.
About
Raj Nijjer is chief marketing officer for Symmetry, the leading tax compliance infrastructure for payroll and people platforms.
Previously, he was the Head of Marketing for Edge, the #1 employee-driven growth platform for franchise and service brands. Raj is also the cofounder of Vault Vision, a no code user authentication platform for startups. Raj was previously the CMO of Refersion, a leading eCommerce performance marketing platform based in New York. Prior to joining Refersion, Raj was VP of Marketing at Yotpo, and Yext in multiple executive leadership roles through its IPO in 2017. Raj also spent nine years at Godaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO.
Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.
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