7 Ways to Easily Increase Your Reach on Facebook
Increasing your Facebook reach shouldn’t be a huge problem. Knowing the right audience reach settings can make a difference when targeting your audience.
About
Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known for being the founder of the award winning digital marketing agency Zebra Advertisement and being the youngest Google Partners All-Stars Winner at the age of 24. Clients include Bing Ads and he has been featured by The Huffington Post, The New York Times, and oDesk’s Annual Impact Report among other publications.
Articles
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
5 Ways to Make Your Business Profitable Online
There is no overnight fix to make your business profitable. However, Rocco Baldassarre shares five strategies that can help you achieve just that.
A Social Media Marketing Guide for Non-Profits
Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more.
How to Track Conversions with the New Facebook Pixel
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
5 Benefits of Custom Facebook Placement Strategies
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
7 Great Ways to Advertise on YouTube
Considering to advertise on YouTube? Here are some of the most effective ways to advertise on YouTube – with or without having a video!
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
How to Set Up Call-Only Campaigns for Local Businesses
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
8 Ways to Sell More Online With Behavioral Psychology
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
5 Mistakes to Avoid in a Google Shopping Campaign
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being...
7 AdWords Features We Would Like to See in 2015
Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I...
How to Have a Successful Bing Ads Campaign
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
Understanding Assist Clicks and Assisted Conversions [PART 1]
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
2014 Mountain View Summit For Google Partners All-Stars Recap
Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google? Every year Google awards a few agencies around world with the...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Google Surveys: The Secret of Successful Products
Does it make more sense to enter a market and get to know your customers as you go, or enter the market having a strong...
A 10 Minute AdWords Account Optimization and Check-Up
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product...
5 Incredibily Useful Remarketing Lists to Import From Analytics
Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
Bing Ads Intelligence: Microsoft’s Keyword Tool We’ve Been Waiting For
Bing has always had a lot of room for improvement when it comes to keywords. The majority of advertisers preferred to use Google’s keyword tool to...
5 Optimization Tricks That Are Always Overlooked
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How To Solve The Site Links AdWords Editor Bug
Just a few days ago I was working on this complex, international campaign and was excited to use the updated AdWords Editor to upload multilingual...
10 Pillars to Run Top Notch AdWords Campaigns
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...
6 Tips For a Stronger Mobile Presence on Search Engines
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and...