5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
About
Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known for being the founder of the award winning digital marketing agency Zebra Advertisement and being the youngest Google Partners All-Stars Winner at the age of 24. Clients include Bing Ads and he has been featured by The Huffington Post, The New York Times, and oDesk’s Annual Impact Report among other publications.
Articles
A Social Media Marketing Guide for Non-Profits
Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more.
How to Track Conversions with the New Facebook Pixel
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
5 Benefits of Custom Facebook Placement Strategies
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
7 Great Ways to Advertise on YouTube
Considering to advertise on YouTube? Here are some of the most effective ways to advertise on YouTube – with or without having a video!
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
8 Ways to Sell More Online With Behavioral Psychology
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
How to Have a Successful Bing Ads Campaign
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
Understanding Assist Clicks and Assisted Conversions [PART 1]
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How To Solve The Site Links AdWords Editor Bug
Just a few days ago I was working on this complex, international campaign and was excited to use the updated AdWords Editor to upload multilingual...
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
How-to Guide: Who Benefits From Facebook and SEM Advertising?
Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can...
The 10 DOs & 10 DONTs in Google AdWords
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize...
How To Use The Google Display Planner To Boost Display Network Campaigns
The Google Display Planner is a great tool to expand the reach of your display campaigns while targeting relevant users for your business. The Google...
How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns
Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to...
Google Grants – AdWords For Non-Profit: How To Get It Started and Start Maximizing Traffic
Are you a non-profit organization that complies with Google’s grant minimum requirement for your country? Then this post could be of great interest for you....