Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google’s Danny Sullivan shared what small independent sites can do to improve their rankings.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search
The Top SEO Podcasts For 2025
2025’s top SEO podcasts offer opinions, thought leadership and deep dives into search marketing, analytics, and industry trends.
Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil
Google Search Central Live NYC: Insights On SEO For AI Overviews
Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results
New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure
New cybersecurity bot attack defense gives SaaS apps deeper insight into threats and attackers
Google Researchers Improve RAG With “Sufficient Context” Signal
Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence
Google Search History Can Now Power Gemini AI Answers
Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants
WordPress Backup Plugin Vulnerability Affects 5+ Million Websites
The All-in-One WP Migration and Backup plugin has a high-severity vulnerability that puts over 5 million sites at risk
Google Publishes New Robots.txt Explainer
Google publishes new Robots.txt documentation that provide SEOs and publishers with a refresher on how to control search crawler behavior
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix introduces new Automations to help businesses turn customer actions into revenue and stronger engagement
Mullenweg Considers Delaying WordPress Releases Through 2027
Slack chats show Matt Mullenweg is considering delaying WordPress releases to late 2027
Is Compression A Google SEO Myth?
Is compressibility an SEO myth? The surprising facts about whether Google uses compression as a quality signal
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The DOJ moves to split Google’s Chrome browser and curb anticompetitive practices in a new antitrust filing
Why Google May Adopt Vibe Coding For Search Algorithms
An email from Sergey Brin suggests that vibe coding may soon influence search algorithm development, impacting SEO
WordPress’s Next Phase: Mullenweg Shares What’s Ahead
Matt Mullenweg shares three reasons why WordPress will grow stronger in the near future and his thoughts on succession planning
Google On Low-Effort Content That Looks Good
Google’s John Mueller shares his thoughts on low-effort content that “looks good”
Mullenweg Asked If He’s Adaptable To Change
WordPress co-creator was asked at WordCamp Asia if he’s adaptable to change
Google AIO Is Sending More Traffic To YouTube
New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month
Does WordPress Need Another Site Building Tool? Builderius Thinks So.
A free WordPress web development plugin shows how open source drives innovation
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
Google On Search Console Noindex Detected Errors
John Mueller suggested causes for a seemingly false ‘noindex detected’ error in Search Console
Analysis Forecasts More Vulnerabilities In 2025
Record vulnerabilities forecasted for 2025, making a proactive security strategy essential to protecting against attacks
SEO Data Suggests Google Indexing Rates Are Improving
Research suggests that Google doesn’t index over 50% of pages, though indexing rates are improving
Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions
Mullenweg questioned at WordCamp Asia about Automattic’s scaled-back contributions to WordPress core
WordCamp Asia: No Plans For WordPress In 5 Years
At WordCamp Asia 2025 Q&A, Matt Mullenweg struggled to answer where WordPress will be in five years
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
Class Action Filed Against Automattic In WordPress Dispute
New legal filing alleges that Matt Mullenweg and Automattic disrupted WP Engine customers’ services
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger Horizons enables web app development through a simple AI chat interface