Get Ready For Google’s INP Metric With These 5 Tools
Outpace competitors with these free tools for optimizing Interaction To Next Paint scores
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Case Study Reveals Search Console Evolution Via APIs
A Google case study shows how APIs are transforming how users interact with Search Console
5 Takeaways From Google’s Revised SEO Starter Guide
Google released a comprehensive update to their SEO Starter Guide, offering five key tips for enhancing your site’s performance.
Could This Be The Google Navboost Patent?
A 2004 Google patent sharing similarities to Navboost is evidence of how user interactions may influence ranking algorithms
WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites
High severity vulnerability in Website Builder by SeedProd can lead to unauthorized modification of data
Google Explains Why Syndicated Content Doesn’t Pass Ranking Signals
John Mueller answers question about when Google chooses to rank the syndication partner as the canonical source
Google: Changing URLs On Larger Sites Takes Time To Process
Google’s John Mueller shares insight about the time it takes to process changes to a larger site
WordPress 6.4.3 Security Release Fixes Two Vulnerabilities
WordPress 6.4.3 is released to patch two vulnerabilities and fixes 21 bugs
Google DeepMind WARM: Can Make AI More Reliable
DeepMind researchers published research on WARM, a way to mitigate reward hacking and improve the quality of AI answers
Sentence-Level Semantic Internal Links For SEO
An internal linking strategy for SEO that matches Google’s semantic understanding of content
Google SearchLiason: 4 Reasons Why A Webpage Couldn’t Rank
Takeaways from SearchLiaison’s informal audit that explained why a webpage wasn’t ranking in the search results
About Those Google AI Search Quality Raters
The termination of the Appen search quality raters ignited speculation about AI versions to replace them. What’s really going on?
What Semantic HTML Is And Why It’s Good For SEO
Semantic HTML can be useful for telling search engines where your content is and also where it’s not
Better Search Replace WordPress Vulnerability Affects Up To +1 Million Sites
Critical vulnerability in Better Search Replace WordPress plugin could lead to sensitive data leaks, arbitrary file deletions and code execution
Google Answers How To Trigger A Complete Re-Indexing
Google’s John Mueller answers a question about triggering a complete website re-index
WordPress Releases Two Plugins For Speeding Up Webpages
Two plugins developed by WordPress leverage cutting edge HTML specs and technologies to speed up webpages
WordPress File Manager Plugin Vulnerability Affects +1 Million Websites
High severity vulnerability in File Manager Plugin for WordPress makes it possible for attackers to access sensitive information
How To Read Google Patents In 5 Easy Steps
Learn how to read and understand Google patents with these five easy to learn steps
Google Ranking Bug De-Ranks Sites On Weekends
Many reports about a Google Weekend Ranking Bug that wipes out rankings only on the weekends then back to normal on Monday
ACF WordPress Plugin Vulnerability Affects Up To 2+ Million Sites
Advanced Custom Fields (ACF) WordPress plugin vulnerability patch released but it also has a potential for breaking changes
SEO And The Taxonomy Of Topics
Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content
Google Explains The Index, Follow Meta Tag
Google’s John Mueller explains how Google treats a meta robots tag that contains the index, follow directive
OpenAI Announces ChatGPT Team For The Workplace
ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity
Google Alters Purpose Of SpecialAnnouncement Structured Data
Google’s revision of the SpecialAnnouncement structured data quietly changes what it was originally intended for
Google Clarifies Job Posting Structured Data Guidance
The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated
OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT
OpenAI claims The New York Times lawsuit is based on disallowed adversarial prompting attacks
Google Clarifies How Algorithm Chooses Search Snippets
Google clarified the search snippets guidance to show what the algorithm uses for the search results
AI Content Detection: Bard Vs ChatGPT Vs Claude
Research on AI self-detection abilities of Bard, ChatGPT and Claude reveals diverse performance scores and possible new ways to detect AI content
Complianz WordPress GDPR Compliance Plugin Vulnerability
XSS vulnerability in Complianz WordPress GDPR/CCPA Cookie Consent plugin installed in 800,000+ websites
Google: It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answers question about SEO impact of UI & UX changes to a website