Was OpenAI GPT-4o Hype A Troll On Google?
OpenAI’s GPT-4o performs worse than GPT-4 Turbo in reading comprehension and is barely better elsewhere. Was it worth the hype?
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
What Is Content Decay?
Google’s Search Off The Record podcast discussed Content Decay, an SEO problem that nobody’s heard of but is actually a real thing
OpenAI Announces GPT-4o Omni
OpenAI announces GPT 4o, a language model that can input and output in voice, images and text
OpenAI Expected to Integrate Real-Time Data In ChatGPT
OpenAI announcement is expected to be about surfacing real-time data within ChatGPT including links to the original sources
Ex-Google CEO Implies AI Search Will Have No Links
Google’s former CEO said out loud what Googlers won’t: Google is not about showing links, it’s about organizing the world’s information
Big Brands Apparently Receive Site Abuse Manual Actions
Big brands appear to be among the first to get hit with manual actions. One major company had a weird response.
Hit By The Core Update? 5 Factors To Consider
Five insights shared by Googlers that can be helpful for those wanting to reverse lost rankings
Google: Site Reputation Abuse Manual Actions
Google’s SearchLiaison confirmed that the site reputation abuse policy commenced being enforced on Monday May 6th.
Apple’s “Intelligent Search” Will Summarize Webpages
Apple’s new AI Search will generate website summaries. Another feature, called Web Eraser, permanently removes website content
Big Change To Google’s Product Structured Data Page
Google completely revamped their +6,000 word Product Structured Data documentation into three topically focused pages
New Anthropic Claude Team Plan Versus ChatGPT Team
Anthropic announced a new Claude Team plan that’s a significant step up from the Pro plan. How does it compare to ChatGPT Team?
Wix Proposals Tool Helps Businesses Win More Clients
Wix announced a new tool called Wix Proposals that allows premium users to create professional proposals and close more deals
What To Know About Medium-Level WordPress Vulnerabilities
The facts about medium-level vulnerabilities and whether they’re something to worry about
OpenAI To Show Content & Links In Response To Queries
OpenAI deal puts ChatGPT on path of showing content and links in response to queries, which may be good news for publishers & SEO
Google News Deletes Manual Submission Option
Google removes the manual submission option for Google News from the Publishers Center
5 Things To Consider Before A Site Migration
Experts share five valuable tips for ensuring a successful site migration
WordPress on Your Desktop: Studio By WordPress & Other Free Tools
Learn how to build and test sites on the desktop with Studio by WordPress as well as with other free tools
Big Update To Google’s Ranking Drop Documentation
Google made a significant update to the documentation on how to diagnose the causes of ranking drops
Google’s New Infini-Attention And SEO
Google’s Infini-attention is a plug and play technology that can be added to existing models, including core algorithm systems
Google Crawler Documentation Has A New IP List
Google updated their Googlebot and Crawler documentation to add a second list of IP addresses
DeepL Write: New AI Editor Improves Content Quality
New AI creative assistant doesn’t generate content. It democratizes high quality writing. Comes in free and modestly priced versions.
Google Revised The Favicon Documentation
Google revised their favicon documentation with new wording that makes it easier to understand
Google Explains A Weird Domain Migration Outcome
Google’s John Mueller offered his insight into the extraordinary outcome of why three similar domain name migrations
Google Confirms Links Are Not That Important
Google’s Gary Illyes said that Google needs very few links, confirming that we’re closer to a post-links algorithm
Google DeepMind RecurrentGemma Beats Transformer Models
Google DeepMind researchers invent a high performance alternative to transformer models that uses less computing resources
Google On 404 Errors And Ranking Drops
Google’s Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings
Google On Diagnosing A Deindexed WordPress Site
Google’s John Mueller on diagnosing why a WordPress site disappeared from the search index after changing web hosts
Google Answers Whether Having Two Sites Affects Rankings
Google’s John Mueller offers his thoughts on whether publishing multiple sites can negatively affect rankings
Google Answers If Changing Web Hosting Affects SEO
Google’s Gary Illyes answers whether changing web hosting platforms can negatively impact SEO
2024 WordPress Vulnerability Report Shows Errors Sites Keep Making
2024 WordPress vulnerability report shows top reasons why many WordPress sites were compromised over the past year