Google On Traffic Metric & SEO
Google’s John Mueller offers his thoughts about how SEOs should consider traffic metric
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Search Console Insights: What The Report Can Tell You
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
Google: Site Quality Is Simpler Than People Think
Google podcast offers four ideas that can help with understanding and overcoming site quality issues
Google: Don’t Rely On SEO Tools To Tell You How To Write
Google’s John Mueller offers advice on the use of SEO tools that tell you what to write
Google Presentation May Change How We Think About Ranking
Danny Sullivan suggested in a presentation that Google’s published SEO guidance is not what we think it is
Google’s Update Florida Offers Insights 20 Years Later
The legacy of Google’s Update Florida continues to influence how we do SEO 20 years later
Instagram Adds New Ways To Create Content
Instagram added new ways to find, edit and create content, filters for creatively expressing moods and better analytics for content performance
Google Adds New Documentation For Mystery Crawler
Google updated their documentation to add information about a mysterious crawler that was generally unknown
Google Proposes A Globalist Approach To AI Regulation
Google’s Opportunity Agenda proposes a globalist approach to AI regulation that doesn’t harm innovation
Google On Topical Authority: Don’t Worry About It
Google’s John Mueller on what to do about Topical Authority
List Of 16 GPT SEO AI Tools Publicly Available Right Now
Check out these 16 AI SEO tools that are created by SEOs and publicly shared right now
Mullenweg Confirms Tumblr Failed But Not Closing
Matt Mullenweg, CEO of Automattic confirmed that Tumblr failed to achieve a turnaround and will operate with reduced staffing
Senate AI Insight Forum Considers Who’s Liable For AI Harm
Mark Surman, President of the Mozilla Foundation encourages the development of a framework for imposing liability for AI harm
WordPress 6.4.1 Maintenance Release Fixes Bugs In Version 6.4
WordPress publishes Maintenance Release 6.4.1 to fix several bugs identified in the recently published version 6.4
WordPress 6.4 Crashing Sites Using A Popular Page Builder
WordPress 6.4 is causing users of the popular Oxygen page builder to crash but only when legacy themes are installed
WordPress 6.4 Codenamed “Shirley” Released
WordPress 6.4 is released, featuring many incremental improvements that make a huge difference to the writing and site creation experience
New Google Search Feature Is A Shopping Portal
Google adds a shopping portal to search and a new Shopping Insights panel to Chrome Desktop so users can find deals anywhere
LinkedIn Report: Hiring Still Slow & Career Confidence Wanes
LinkedIn Global Talent Trends report shows year over year hiring trends remain low but improving. Employee career confidence sentiment needs a boost
AdSense Changing Publisher Revenue Share Structure
Google AdSense announced a change to the publisher revenue share to an exclusively pay per impression structure
How Astra Is Making WordPress The Top Choice For Business
This is how Astra’s investment in LatePoint is quietly making WordPress the number one platform for small businesses
Vulnerability In Fluent Forms Contact Form WordPress Plugin
SQL injection vulnerability in Fluent Forms Contact Form could allow hackers to manipulate website database
Google Reviews Update November 2023 Coming (And A Major Change)
Google announced an update to the Reviews System is incoming and thereafter will enter a new phase
Google Clarifies How Helpful Content System Works
Google SearchLiaison clarifies information about how the Helpful Content System works
Google Updates Video Structured Data Guidance
Google added new recommendations for the video structured data documentation
Google’s New ING TLD Domains Available
ING top level domain opens the door to creatively targeting user intent, especially for local businesses
Google On What To Do About 404 Errors In Search Console
Google’s John Mueller answers what to do about 404 errors reported in Search Console
G7 Reported To Agree On AI Code Of Conduct
Code of conduct is meant to encourage companies to transparency and limitations to prevent misuse of the AI
OpenAI Announces Preparedness Team And $25k API Credits For Top Survey Responses
OpenAI announces a Preparedness Team for safety in AI development and offering $25,000 in API credits for ideas on preventing catastrophic misuse of AI
New WordPress Gutenberg 16.9 Makes It Easier To Create
Gutenberg 16.9 improves the site editing workflow by making it more intuitive to get things done
Google Now Allows Mixing Structured Data Formats
Google announced a new way to communicate Structured Data which can help reduce the amount of code used on a page