Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms
Google published details of a breakthrough technology that significantly improves Google’s newest cutting edge algorithms
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Allows FAQ Structured Data for Non-FAQ Content
Google’s John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ
Google Updates Advice on How to Control Titles in Search Results
Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags
PageSpeed Insights Adds New Lighthouse Speed Metrics
New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available
Why Keyword Research Is Useful For SEO & How To Rank
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how.
Google’s Digital Marketing Certificate Recommends Keyword Density Percentages
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages
Is Google Okay With Multiple Variations of the Same Content?
Google’s Search Advocate John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson.
Google: What to do About Spammy Links from “Malicious Domains”
Google’s John Mueller answers a question about how to handle unwanted spammy backlinks
Google Answers if Meta Description Matters for Rankings
Google’s John Mueller answers if the Meta Description tag matters for ranking purposes
Google Deprecates Some Image and Video Sitemap Extensions
Google announced that it is deprecating several image and video sitemap tags and attributes
Updated Astra WordPress Theme Offers Stronger Performance
Astra WordPress theme, used by nearly 2 million websites, released a new version that delivers faster performance and many UI and design improvements
What Structured Data To Use And Where To Use It?
Google’s John Mueller offers advice on how to choose structured data
Why Do Core Web Vitals Scores Always Change?
Google’s John Mueller answers why core web vitals scores seem to always change even when web pages remain the same
New WordPress 6.0 Details Reveal Major Improvements
WordPress 6.0 takes big step toward fulfilling Gutenberg’s promise to make WordPress easy to create websites and publish content
Technical Issues Usually Not a Trigger for Core Update Problems
Google’s John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings
HubSpot WordPress Plugin Vulnerability
HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability
Google Patent for Modifying Results Based on Generic Ratings
Google patent for showing content from around the world but modifying the search results based on generic ratings
How Does Google Multisearch Affect SEO?
Google’s John Mueller answers a question about multisearch and how that might affect SEO
Vulnerability Found in WordPress Anti-Malware Firewall
Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin
Bingbot User Agent is Changing
Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants
ThirstyAffiliates WordPress Plugin Vulnerabilities
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links
Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call
Meta Research Reveals Conversion Optimization Best Practices
Meta research paper shows how to improve landing page conversion rates and offers a free evaluation scorecard to help improve them
WP Engine Ending Support for .htaccess
WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting
WordPress 6.0 Features Numerous Accessibility Improvements
WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance
Drupal Warns of Two Critical Vulnerabilities
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values
Is Google Search Worse? Many Seem to Agree
Is Google Search worse? And if so, is it because content is so bad or is the algorithm to blame?
Gutenberg 13.0 Previews WordPress 6.0 Improvements
Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022