New Web.com eCommerce Platform Helps SMBs Reach Millions of Potential Buyers
Web.com announced a new eCommerce platform that combines a simple drag and drop interface with sophisticated SEO and eCommerce automation
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
WordPress Performance Lab Plugin Officially Out of Beta
The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules
Why Updating Images Can Backfire
Google’s John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images
A Guide To ‘Organization’ Structured Data For Google Rich Results
How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results?
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
AdSense Pausing Monetization On Some Ukraine Related Topics
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine
WordPress Elementor Plugin Remote Code Execution Vulnerability
A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover
Amazon Raises Affiliate Commission Rates
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?
WordPress Reconsiders WebP By Default Proposal
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature
2 Ways To Crush Scrapers & Hackers With Wordfence
Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin
Google’s Hummingbird Update: How It Changed Search
Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO.
Top 6 CMS For Core Web Vitals
Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition
Google Discusses Value Of Non-Recommended Structured Data
Googler’s discuss how using non-recommended structured data could be useful
SEO Best Practice for Alt Text
Google’s John Mueller offers advice on what the best way is to use alt text within the context of SEO
Does Google Treat Unlinked Mentions Like Links?
Google’s John Mueller answers whether a brand mention is treated like a link
Google PaLM Algorithm: Path To Next Generation Language Models
Google’s new algorithm is a step toward realizing Google’s Pathways AI architecture, provides a peek into the next generation of language models
ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites
Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information
Google Search Ranking and Popup Banners
Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence
Does Google Use Different Algorithms For Each Niche?
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently
The 9 Most Important SEO KPIs You Should Be Tracking
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs.
“Flawed” WordPress Proposal Causes Backlash
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70%
WordPress All In One SEO Plugin Integrates Microsoft Clarity
WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues
Best Browser Add-Ons For Analyzing Page Speed
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages.
Yoast WordPress Plugin Update Causes Fatal Errors
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers
How to Rank Seasonal Ecommerce Products
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John...
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports
Rank Math WordPress Plugin Duplicate Sitemap Bug
WordPress SEO plugin Rank Math bug generates duplicate sitemaps
Yoast WordPress SEO Bug Creates Duplicate Sitemaps
Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix
How Google Ranks Pages With Abbreviations
Google’s John Mueller answers how Google’s algorithm handles abbreviations
500 Response on Robots.txt Fetch Can Impact Rich Results
500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue