Google’s Preferred Structured Data: JSON-LD vs. Microdata
What’s the best format for structured data? Check out the different types and which markup Google prefers.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Get To Know Google’s Before: and After: Search Operators
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period.
Google LIMoE – A Step Towards Goal Of A Single AI
Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks
Tips For Avoiding Misinformation In SEO Resources & Conversations
These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors.
Has Google’s SEO Office Hours Lost Its Spark?
Google’s John Mueller answered a question about sitelinks and rankings that closely mirrors official Google documentation
Firefox Total Cookie Protection Blocks Creepy Ad Trackers
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience
Does Using A CDN Improve Ranking?
John Mueller answers the question of whether there’s a ranking effect from the use of a Content Delivery Network (CDN)
Try These Tools & Methods For Exporting Google Search Results To Excel
In this post, you’ll learn how to use different tools to export Google search results to a spreadsheet, including relevant keyword data.
12 Essential SEO Data Points For Any Website
Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements.
Yoast On Why It’s Adopting IndexNow Protocol
Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin.
WordPress Proposal To Improve Security & Performance of Plugins
WordPress proposal takes aim at improving security and performance of third party plugins
Ahrefs CEO Answers SEO Questions About ‘Yep’ In Exclusive Interview
More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem
WordPress Community Reacts To 6.0 Arturo
The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses
WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users
WordPress Jetpack Now Available As Six Plugins
Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need.
seoClarity Acquires RankSense
seoClarity announced that it is acquiring enterprise SEO automation company RankSense
Inlinks Launches New Keyword & Topic Research Tool
Inlinks launches keyword topic and content planning tool that speeds up the content creation process
WordPress 6.0 ‘Arturo’ Is Here With Nearly 1,000 Changes
WordPress 6.0, code named ‘Arturo,’ is rolling out with nearly a thousand improvements and new features.
Successful Podcasters Share What Makes A Great Podcast Intro
The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips.
Facebook’s Most Widely Viewed Links Dominated By Spam
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
Site Dependence On JavaScript A Problem For Googlebot?
Google’s John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what’s really happening
Edge Browser Will AI Improve All Web Images
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser
Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms
Google published details of a breakthrough technology that significantly improves Google’s newest cutting edge algorithms
Google Allows FAQ Structured Data for Non-FAQ Content
Google’s John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ
Google Updates Advice on How to Control Titles in Search Results
Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags
PageSpeed Insights Adds New Lighthouse Speed Metrics
New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available
Why Keyword Research Is Useful For SEO & How To Rank
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how.
Google’s Digital Marketing Certificate Recommends Keyword Density Percentages
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages
Is Google Okay With Multiple Variations of the Same Content?
Google’s Search Advocate John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson.
Google: What to do About Spammy Links from “Malicious Domains”
Google’s John Mueller answers a question about how to handle unwanted spammy backlinks