WordPress Reconsiders WebP By Default Proposal
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
2 Ways To Crush Scrapers & Hackers With Wordfence
Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin
Google’s Hummingbird Update: How It Changed Search
Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO.
Top 6 CMS For Core Web Vitals
Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition
Google Discusses Value Of Non-Recommended Structured Data
Googler’s discuss how using non-recommended structured data could be useful
SEO Best Practice for Alt Text
Google’s John Mueller offers advice on what the best way is to use alt text within the context of SEO
Does Google Treat Unlinked Mentions Like Links?
Google’s John Mueller answers whether a brand mention is treated like a link
Google PaLM Algorithm: Path To Next Generation Language Models
Google’s new algorithm is a step toward realizing Google’s Pathways AI architecture, provides a peek into the next generation of language models
ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites
Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information
Google Search Ranking and Popup Banners
Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence
Does Google Use Different Algorithms For Each Niche?
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently
The 9 Most Important SEO KPIs You Should Be Tracking
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs.
“Flawed” WordPress Proposal Causes Backlash
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70%
WordPress All In One SEO Plugin Integrates Microsoft Clarity
WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues
Best Browser Add-Ons For Analyzing Page Speed
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages.
Yoast WordPress Plugin Update Causes Fatal Errors
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers
How to Rank Seasonal Ecommerce Products
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John...
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports
Rank Math WordPress Plugin Duplicate Sitemap Bug
WordPress SEO plugin Rank Math bug generates duplicate sitemaps
Yoast WordPress SEO Bug Creates Duplicate Sitemaps
Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix
How Google Ranks Pages With Abbreviations
Google’s John Mueller answers how Google’s algorithm handles abbreviations
500 Response on Robots.txt Fetch Can Impact Rich Results
500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue
Google Search Results and Synonyms
Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important
How To Set Up IndexNow Using Rank Math WordPress SEO Plugin
Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps
Cloudflare Announces Free Web Application Firewall
Cloudflare announces a free Firewall that blocks many common exploits
Are Internal Links In Header and Footer Treated Differently?
Does Google treat internal links differently based on location on a page? Are header and footer internal links less important?
WordPress Releases a New Performance Plugin
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback
WordPress Stored XSS Vulnerability – Update Now
Stored XSS Vulnerability discovered in WordPress can lead to full site takeover by hackers
How Page Experience Ranking Factors Actually Work
Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach