Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Drops Sites Hosted On SiteGround
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS
Google Will Be Testing IndexNow
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing
Google: Sites Need To Be Worthwhile To Be Indexed
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console
Google Update Slapped Your Rankings: What’s Next
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems
Want to Learn About Bing and Search Ranking? Here You Go!
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube
Google: How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings
WordPress Security Just Leveled-Up
An acquisition by the commercial arm of WordPress may hold the key to improving WordPress security
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem
Google Best Practices Page For Embedded Videos Updated
Google updated their Best Practices Page for Videos with new suggestion that helps get “maximum exposure” from hosted or embedded videos
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Does Comprehensive Content Build Trust?
Google’s John Mueller talks about the best way to write content and advises what to avoid
WordPress Plugin OptinMonster Vulnerability Affects +1 Million Sites
WordPress Plugin OptinMonster Vulnerability exposes publishers to full site takeover and threat of malicious downloads
WordPress Takes Steps to Achieve Performance Lead
New WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes
Title Tags are a Tiny Ranking Factor
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
How to Fix Google Title Tag Rewrites
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them
WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability
Vulnerabilities Are Not an SEO Issue… Until You Get Hacked
Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem
Google Changes More Structured Data Requirements
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler
SEO and Temporarily Out-of-Stock Product Pages
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock
Google: Site Quality Can Cause Loss of Rich Results
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
Google Search Console Impressions Report and Continuous Scroll SERPs
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
300,000+ Installations of Catch Themes WordPress Plugins Vulnerable
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks