Build on Country Specific Domain Or Use Existing Site?
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Answers Why Entire Top 10 is “Stolen” Content
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results
Google Changes Recipe Structured Data Guidance
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here.
Google Shares Advice on Site Migrations
Google offers tips on completing a successful site migration
Does Uniqueness of Content Help Rankings?
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes
How To Help Google Rank Products With Duplicate Descriptions
Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues.Â
Google: One Part Of Site Can Hurt Entire Site Quality
John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing
WordPress Core Vulnerabilities Hits Millions of Sites
WordPress announced high threat level vulnerabilities that were introduced by the core development team itself
Author Archive Pages And E-A-T
Google’s John Mueller answers what effect would no-indexing author archives have on E-A-T
Google December Product Reviews Update Affects More Than English Language Sites?
Google’s John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites
Updated WordPress Plugin Offers 100+ Free Templates
The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates
Google’s John Mueller on Brand Mentions
Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes
Google’s Mueller On Self-Hosted WordPress Versus Wix
Google’s John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting
Why You Shouldn’t Rely On Google Discover Traffic
Google’s John Mueller explains why Google Discover traffic shouldn’t be relied on as the main source of traffic
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
2021 Analysis of Top Ecommerce Platforms
HTTPArchve analyzed 8.2 million websites to determine which ecommerce platform is the best. The data yielded some unexpected results
All In One SEO Vulnerability Affects +3 Million Sites
All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information
Adobe Announces Free Creative Cloud Express
Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos
InMotion Hosting Server Failure
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service
Google Experiences Internal Issues During Indexing
Google acknowledges an internal issue with indexing that triggered redirect error notices from Search Console
cPanel Plugin Contains Log4j Vulnerability
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability
WordPress Security Plugin Exposes +1 Million Websites
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin
Amazon Alexa SEO Tools Is Closing
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired
Facebook AI Hunts & Removes Harmful Content
Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content
Google Is Creating A New Core Web Vitals Metric
Google is developing a new responsiveness metric that could be a replacement for First Input Delay
Gravatar “Breach” Exposes Data of 100+ Million Users
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked
Google December 2021 Product Review Update
Google announces an algorithm update impacting product review pages begins rolling out today. The December 2021 Product Review Update will take three weeks to complete.
WordPress 5.9 Release Delayed: What Happened?
Rush to publish WordPress 5.9 by December 2021 cancelled after alarms raised. Currently postponed until 2022