17 Free SEO Tools For Site Audits
Conducting an SEO site audit can be challenging. Here’s a list of free and useful SEO site audit tools that can help optimize your site.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Do Small Sites Have A Chance Anymore?
John Mueller says if you’re a small company competing with large companies it’s always going to be hard
Bing’s New PubHub Offers Millions Of New Site Visitors
Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes
Google Will Likely Index Content That’s Important
Google’s John Mueller discusses the kind of content that is more likely to be indexed
Don’t Use The Target=”_Blank” Link Attribute In These Cases
The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it.
Screaming Frog Adds Google URL Inspection API
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog
Subdomain to Main Domain Site Migrations
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain
How Google Maps Reviews Are Moderated
Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps
WordPress Vulnerability in Essential Addons for Elementor
1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks
Google Announces Search Console URL Inspection API
Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes
Link Graphs And Google Rankings
Link graphs are important to know about for SEO because they’re a fundamental part of how Google understands and ranks websites
Google Unveils .Day Domains
New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February
Does Value of Internal Links Differ Based on Page Location?
Google’s John Mueller answers if value of an internal link is influenced by the location on the page
Squarespace Announces Video Hosting And Monetization
Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos
WordPress 5.9 With Gutenberg Is The Future of Publishing
WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here.
Build on Country Specific Domain Or Use Existing Site?
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online
Google Answers Why Entire Top 10 is “Stolen” Content
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results
Google Changes Recipe Structured Data Guidance
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here.
Google Shares Advice on Site Migrations
Google offers tips on completing a successful site migration
Does Uniqueness of Content Help Rankings?
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes
How To Help Google Rank Products With Duplicate Descriptions
Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues.
Google: One Part Of Site Can Hurt Entire Site Quality
John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing
WordPress Core Vulnerabilities Hits Millions of Sites
WordPress announced high threat level vulnerabilities that were introduced by the core development team itself
Author Archive Pages And E-A-T
Google’s John Mueller answers what effect would no-indexing author archives have on E-A-T
Google December Product Reviews Update Affects More Than English Language Sites?
Google’s John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites
Updated WordPress Plugin Offers 100+ Free Templates
The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates
Google’s John Mueller on Brand Mentions
Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes
Google’s Mueller On Self-Hosted WordPress Versus Wix
Google’s John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting