Google’s Pathways AI Model
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google November Core Update Is Over – What Happened?
Google’s rollout of the November 2021 Core Update is complete. We reached out to search marketers for their observations on the impact.
FLAN: Google Research Develops Better Machine Learning
New Google machine learning model is better state of the art for solving natural language processing tasks
Google News Search Bug: Non-News Content Showing In News
Non-news content is appearing in Google news search results when users perform a convoluted search sequence.
It Takes Months For Google To Evaluate Website Quality Across The Web
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality
Google Algo Bug Puts Sites In Weird Limbo State
Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking
Google Will Not Set Date For Mobile-First Index
Google announces that they will not set a date for a switch to a 100% mobile-first search index
Expired Domains & Google Ranking Bonus?
Google’s John Mueller answers a question about expired domains and any SEO bonus they might have.
11 Ways to Build a Google Algorithm Update Resistant SEO Strategy
Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips.
Data Breach Spreads To Six Web Hosts
Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related
When To Use Rel Canonical Or Noindex …Or Both
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful
Google Updates Indian Searches With Translated Results
Google documented a change called Translated Results currently limited to India. It auto-translates the titles and snippets between languages
Data Seemingly Proves Googlebot Crawling Has Slowed
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling
Google Cloud Networking Outage Darkens Websites
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved
SiteGround Hosting Outage Over – What Happened
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors
Why Google Discover Traffic Goes Away
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover
Can Site Quality Be Quantified In Search Console?
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric
Google: Voice Search Is Not The Future
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to SEO for it
Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data
Google Drops Sites Hosted On SiteGround
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS
Google Will Be Testing IndexNow
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing
Google: Sites Need To Be Worthwhile To Be Indexed
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console
Google Update Slapped Your Rankings: What’s Next
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems
Want to Learn About Bing and Search Ranking? Here You Go!
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube
Google: How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings
WordPress Security Just Leveled-Up
An acquisition by the commercial arm of WordPress may hold the key to improving WordPress security