What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google’s Centerpiece Annotation
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
WordPress Proposes Team to Improve Core Web Vitals
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO
Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
WordPress Releases Gutenberg 11.6 – Top 4 Achievements
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks
Astra announces update that brings Gutenberg Wireframing to the web publishing community
Outbound Links to Authority Sites Good For SEO?
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
Google Tests Feature to Help Users Click from Websites to Competitors
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
Major Changes to a Website: Why Are You Even Doing It?
Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes
Does Sarcasm Still Confuse Google?
Google’s John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it
Build Fewer but Stronger Pages or Create Lots of Pages?
Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations
Google Answers if Links or Content Determine E-A-T Scores
Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor
Google Announces Search Redesign Using MUM Algorithm
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM
Google MUM is Coming to Lens
Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence
Can Chrome-Based Spammers Impact Core Web Vitals?
Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals?