11 Ways to Build a Google Algorithm Update Resistant SEO Strategy
Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Data Breach Spreads To Six Web Hosts
Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related
When To Use Rel Canonical Or Noindex …Or Both
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful
Google Updates Indian Searches With Translated Results
Google documented a change called Translated Results currently limited to India. It auto-translates the titles and snippets between languages
Data Seemingly Proves Googlebot Crawling Has Slowed
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling
Google Cloud Networking Outage Darkens Websites
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved
SiteGround Hosting Outage Over – What Happened
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors
Why Google Discover Traffic Goes Away
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover
Can Site Quality Be Quantified In Search Console?
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric
Google: Voice Search Is Not The Future
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to SEO for it
Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data
Google Drops Sites Hosted On SiteGround
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS
Google Will Be Testing IndexNow
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing
Google: Sites Need To Be Worthwhile To Be Indexed
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console
Google Update Slapped Your Rankings: What’s Next
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems
Want to Learn About Bing and Search Ranking? Here You Go!
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube
Google: How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings
WordPress Security Just Leveled-Up
An acquisition by the commercial arm of WordPress may hold the key to improving WordPress security
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem
Google Best Practices Page For Embedded Videos Updated
Google updated their Best Practices Page for Videos with new suggestion that helps get “maximum exposure” from hosted or embedded videos
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Does Comprehensive Content Build Trust?
Google’s John Mueller talks about the best way to write content and advises what to avoid
WordPress Plugin OptinMonster Vulnerability Affects +1 Million Sites
WordPress Plugin OptinMonster Vulnerability exposes publishers to full site takeover and threat of malicious downloads
WordPress Takes Steps to Achieve Performance Lead
New WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes
Title Tags are a Tiny Ranking Factor
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
How to Fix Google Title Tag Rewrites
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them