Why You Shouldn’t Rely On Google Discover Traffic
Google’s John Mueller explains why Google Discover traffic shouldn’t be relied on as the main source of traffic
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
2021 Analysis of Top Ecommerce Platforms
HTTPArchve analyzed 8.2 million websites to determine which ecommerce platform is the best. The data yielded some unexpected results
All In One SEO Vulnerability Affects +3 Million Sites
All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information
Adobe Announces Free Creative Cloud Express
Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos
InMotion Hosting Server Failure
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service
Google Experiences Internal Issues During Indexing
Google acknowledges an internal issue with indexing that triggered redirect error notices from Search Console
cPanel Plugin Contains Log4j Vulnerability
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability
WordPress Security Plugin Exposes +1 Million Websites
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin
Amazon Alexa SEO Tools Is Closing
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired
Facebook AI Hunts & Removes Harmful Content
Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content
Google Is Creating A New Core Web Vitals Metric
Google is developing a new responsiveness metric that could be a replacement for First Input Delay
Gravatar “Breach” Exposes Data of 100+ Million Users
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked
Google December 2021 Product Review Update
Google announces an algorithm update impacting product review pages begins rolling out today. The December 2021 Product Review Update will take three weeks to complete.
WordPress 5.9 Release Delayed: What Happened?
Rush to publish WordPress 5.9 by December 2021 cancelled after alarms raised. Currently postponed until 2022
Google’s Pathways AI Model
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models
Google November Core Update Is Over – What Happened?
Google’s rollout of the November 2021 Core Update is complete. We reached out to search marketers for their observations on the impact.
FLAN: Google Research Develops Better Machine Learning
New Google machine learning model is better state of the art for solving natural language processing tasks
Google News Search Bug: Non-News Content Showing In News
Non-news content is appearing in Google news search results when users perform a convoluted search sequence.
It Takes Months For Google To Evaluate Website Quality Across The Web
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality
Google Algo Bug Puts Sites In Weird Limbo State
Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking
Google Will Not Set Date For Mobile-First Index
Google announces that they will not set a date for a switch to a 100% mobile-first search index
Expired Domains & Google Ranking Bonus?
Google’s John Mueller answers a question about expired domains and any SEO bonus they might have.
11 Ways to Build a Google Algorithm Update Resistant SEO Strategy
Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips.
Data Breach Spreads To Six Web Hosts
Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related
When To Use Rel Canonical Or Noindex …Or Both
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful
Google Updates Indian Searches With Translated Results
Google documented a change called Translated Results currently limited to India. It auto-translates the titles and snippets between languages
Data Seemingly Proves Googlebot Crawling Has Slowed
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling