Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
WordPress Proposes Team to Improve Core Web Vitals
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO
Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
WordPress Releases Gutenberg 11.6 – Top 4 Achievements
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks
Astra announces update that brings Gutenberg Wireframing to the web publishing community
Outbound Links to Authority Sites Good For SEO?
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
Google Tests Feature to Help Users Click from Websites to Competitors
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
Major Changes to a Website: Why Are You Even Doing It?
Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes
Does Sarcasm Still Confuse Google?
Google’s John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it
Build Fewer but Stronger Pages or Create Lots of Pages?
Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations
Google Answers if Links or Content Determine E-A-T Scores
Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor
Google Announces Search Redesign Using MUM Algorithm
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM
Google MUM is Coming to Lens
Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence
Can Chrome-Based Spammers Impact Core Web Vitals?
Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals?
Google Has Moved Away From 200 Ranking Signals Number
Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance
How to Know Core Web Vitals Affects Your Search Rankings
Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings
Google on Using Duplicate Manufacturer Product Descriptions
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions
WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams
WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone
Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.
Website Themes Impact SEO
Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme
Do Prominent Lead Gen Forms Impact SEO?
Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower
What’s Driving Google’s Title Tag Rewrites?
What Google recommends for title tags and if that influences why title tags are rewritten