Google: Increase Discover Traffic with Max Image Preview Tag
Google published case study showing how a simple meta tag can increase clicks from Discover by over 300%
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Replaces Structured Data Tool with Promotional Landing Page
Google redirects Structured Data Testing Tool to a page that seemingly promotes Google’s Rich Results tool over competing Schema Structured Data Validator
How to Trigger a Sitewide Quality Re-evaluation?
Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation
Page Speed and Google June-July 2021 Core Algo Updates
Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things
Core Web Vitals Ranking Factor is More than a Tie Breaker
Google’s John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker
WordPress Releases Gutenberg 11.2 – Why this is a Winner
WordPress Released Gutenberg 11.2 featuring numerous bug fixes and improvements that deliver better style options and a slightly faster performance
Google Explains Importance of GMB for Local Search
John Mueller offers insights into ranking for local search queries in Google
WPX WordPress Hosting Outage
WPX hosting outage caused anguish as WordPress websites were taken offline for hours
Improved KERAS TF-Ranking Helps Create Powerful Ranking Algorithms
Update of Keras-based TF-Ranking coincides with recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms
Google: Suggestions for Ranking Product Pages
Google’s John Mueller offers suggestions on how to improve search visibility for product pages
Google Changes Eligibility for Fact Check Rich Results
Eligibility for Fact Check rich results for pages using the ClaimReview structured data has changed. Non-compliant pages will lose rich results
Are Hyphens in Domain Names OK for Google?
Are keywords in the domain name overrated? Google’s John Mueller discusses keywords in domain names in the context of SEO.
Why Google May Remove a Site’s FAQ Rich Results
Google’s John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site
Google: How to Use Search Operators for SEO
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements
Akamai Outage Pulls Major Sites Offline Globally
Akamai software update triggers bug in DNS taking world’s biggest and most popular sites offline. Akamai pledges to review update process
How Long for Google to Re-rank a Rehabilitated Website
Google’s John Mueller provides a detailed answer as to how long it takes to re-rank a rehabilitated website and why it takes so long
WordPress 5.8 Released With Nearly 300 New Features & Fixes
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features
Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites
Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled
Bing Clarity Rage Clicks Report Helps Improve UX
Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them
Mueller Asked About Lag in Google Search Console Indexing Report
Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed
WooCommerce Vulnerability Affects Millions of WordPress Sites
WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated
5 Examples of Awesome Mobile Landing Pages
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples.
Changes to Infrastructure May Trigger Indexing Drop
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling
Google July 2021 Update is Over – What Happened?
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy
Link Exchanges Violate Google Guidelines – Relevance Doesn’t Matter
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them
Google Affirms the Value of Outreach Link Building
Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits
When Revamping a Site Can Negatively Impact Rankings
Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new
Google Offers 5 Content Creation Tips for Success
Tips for creating a sustainable content strategy as suggested by successful content creators
Google Search Quality: Hacking the Most Problematic Spam
Google discusses the most problematic kind of spam and how to prevent it
Google Offers Advice on Top Ranked Spammy Competitors
What to do about top ranked competitors who are breaking all the rules and laughing all the way to the bank