Why Google Ranks Plagiarism Over Original Content
John Mueller explains why Google may choose to reward article thieves by ranking stolen content instead of the original article
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
John Mueller on Keyword Placement on a Page
Google’s John Mueller answered the question of where to put focus keywords on a very long web page
Google FAQ Rich Results Limited to Two Per Page Rolling Out
FAQ rich results limited to 2 FAQs per page. The update to the rich results is still in the process of rolling out
Why Mobile and Desktop Rankings Are Different
Google’s John Mueller explains why search results can differ in mobile and desktop and the factors tending to influence those rankings
PageSpeed Insights Now Shows More Field Data
Google announced that PageSpeed Insights will now publish all available field data even if some of the data is missing
Why GSC Shows Crawl Errors When Page Loads Normally
Google’s John Mueller explains why Google Search Console shows crawl errors even though the web pages work fine
Brave Search Engine – Early Preview and Comparison
Brave Search may present a challenge to Google. Preview a new privacy-first search engine that respects publishers and is committed to unbiased results
Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar
John Mueller provides a rule of thumb for bad HTML and explains how spelling mistakes and poor grammar are quality issues
John Mueller Answers What to Do About Link Building
Google’s John Mueller responds to question asking what to do about link building
Google Shows How to Create Web Stories in 5 Steps
New video and blog post shows how easy it is to create a web story in 5 steps and 5 minutes
New Instagram Tools for Creators to Earn More Income
Opportunities for affiliate earnings, easier shop creation and more fan contributions will help creators build a career in social media
WordPress 5.8 Will Be Faster with WebP Support
WordPress 5.8 arriving July 2021 will speed up websites by supporting the WebP image format. Image conversions may be on the way
Google on How to Use Keywords in Content
John Mueller answers a question about how many times to use keywords on a page and the value of words mapping to the topic
Report Claims Decline in News Media Earnings Not Google’s Fault
Report commissioned by Google finds nearly 50% of Western European News Media revenue loss is due to losing classifieds ad business
WordPress SEO Without an SEO Plugin
Do you need an SEO plugin for your WordPress website? Learn about SEO plugins, how to choose one, and whether you need one at all.
Google’s John Mueller Answers If MUM Makes SEO Obsolete
How does SEO handle an algorithm that ranks content from multiple languages for questions composed of images and text?
Using Google Translate to Autogenerate Content?
Google’s John Mueller comments on the idea of using Google Translate to create content in different languages
Mueller Touches on Google Sandbox and Honeymoon Ranking Effects
Question about why new pages rank well then taper off results in answer that discusses Google Sandbox and Honeymoon hypotheses
Google Explains How to Target a Specific Country
John Mueller shares two ways to geotarget a specific country for ranking purposes
Facebook Targeting Individuals Who Spread False Information
Individual members now targeted in Facebook’s attack on misleading content. Members face increasing levels of punitive actions for sharing false information
Google Warns of Manual Actions for UGC Spam
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips
Core Web Vitals Means Deciding What Add-ons are Necessary
Google’s Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can’t be optimized for Core Web Vitals
How to Choose WordPress Plugins
How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.
Google Cites Scholarship Links in a Manual Action Penalty
A law firm with a link penalty received an example from Google of bad links that included scholarship links
Google: Why Fixing Core Web Vitals Already Boosts Rankings
Google’s Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update
Google Analytics & AdSense Don’t Get a Core Web Vitals Pass
Google products don’t get a break on CWV and there’s no ranking advantage to using them over others
Mediocre Core Web Vitals Enough if Competitors are Worse?
Google’s Martin Splitt on the tie breaker ranking effect and if mediocre core web vitals scores are enough if competitors are worse
Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps?
Martin Splitt offered three pieces of advice to publishers struggling to achieve better core web vitals scores
Google KELM Reduces Bias and Improves Factual Accuracy
Google AI announced KELM, a way to reduce bias and toxic content and increase factual accuracy