Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller recommends ignoring spam scores, which he views as insignificant
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
How New Chrome AI Feature Challenges SEO To Evolve
Chrome’s new AI History feature shows that AI is diversifying traffic sources and SEO must evolve in response
WordPress Just Locked Down Security For All Plugins & Themes
WordPress announces two security improvements that will reinforce the integrity of all plugins and themes
Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey shows the strategies you need to know to increase Black Friday/Cyber Monday sales volume
Google Trends Subscriptions Quietly Canceled
Google abruptly cancels their Google Trends subscription service
Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million
Vulnerabilities found in two popular WordPress contact form plugins, potentially affecting over 1.1 million installations
Googler’s Tip About Favicons Can Make A Big Difference
Google’s John Mueller offered a useful tip for optimizing favicons
WordPress Insiders Discuss Market Share Stagnation
Executives from Automattic and Elementor, alongside developers and Joost de Valk, explore WordPress’s future in a webinar
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
Two WordPress themes on Themeforest were found with medium to high threat vulnerabilities. One remains unpatched and at risk.
Google’s New Support For AVIF Images May Boost SEO
Google’s support for AVIF images in Search will have a positive impact for site performance. Time to consider AVIF
5 SEO Insights About Outbound Links
Five essential insights about SEO and outbound links now that search engines use AI
CMOs Called Out For Reliance On AI Content For SEO
A discussion posted to LinkedIn criticizing CMOs reliant on AI-generated content for SEO received strong support from the SEO community
Google Debunks Outbound Links For SEO
Google’s John Mueller debunks the idea that linking out is good for SEO
How Google’s New Gemini Gems AI Experts Can Boost SEO
Google Gemini’s Gems is a feature that allows users to customize AI experts, like for SEO to make it more effective
Google Shows 7 Hidden Features in Google Trends
Google shows how to access hidden filters, what search operators really do, and how to get higher-quality actionable insights
WordPress Elementor Widgets Add-On Vulnerability
WordPress Jeg Elementor Kit plugin patched a vulnerability affecting up to +200,000 installations
ChatGPT Outage Crashes Service For OpenAI
ChatGPT outage significantly disrupts the popular OpenAI service to many users who reported a Bad Gateway error
Google Says If Internal Nofollow Links Send A Quality Signal
Google’s Martin Splitt answered a question about nofollow links and quality signals
Google Says Best Practices Can Have Minimal Effect
Google’s John Mueller observed that best practices have minimal effect on SEO
Google On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt commented on whether a YouTube video converted into text content could be negatively impacted as a duplicate
WordPress Translation Plugin Vulnerability Affects +1 Million Sites
Critical WPML vulnerability enables remote code execution, impacting over 1 million WordPress websites
Google Updates ProfilePage Structured Data Documentation
Google’s updated profile page structured data documentation clarifies how it’s used in Google Search
Google Updates Organization Structured Data Documentation
Google updates its guide with an opening paragraph that is clearer, more thorough explanation of Organization Structured Data
Survey Shows Where SEOs Get Their Clients
Survey shows how SEOs get new business, the kinds of clients they’re signing up, and what services they’re providing
Google: Why Site Traffic Can’t Impact Rankings
Google confirms that low-quality traffic won’t impact ranking algorithms and explains why it has no effect
Google Shows How To Block Bots And Boost Site Performance
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance
Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence
Google’s Revamped Documentation Shows 4 Reasons To Refresh Content
Google’s revamped Video SEO documentation shows four ways to make content more effective
Google Cautions On Improper 404 Handling
Google’s John Mueller cautioned against simply redirecting URLs in order to “fix” 404 errors, explaining how best to handle them
6 Ways Spammers Exploit Google With Reddit
Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms