The Ultimate Guide for an SEO-Friendly URL Structure
The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
How Facebook Algorithm Ranks News Feed Content
Facebook published an article and patents that describe how it ranks news feed posts.
Google Improves Web Stories WordPress Plugin
Updates to Web Stories plugin make it easier to earn money and new design features help publishers create more engaging web stories
John Mueller Recommends Pyramid Site Structure
Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure
Google Updates Event Structured Data Requirements
Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data
WordPress 5.7 Will Feature Updated Admin Colors
WordPress.org announced progress toward an updated admin color palette for WP 5.7 that will be more accessible and easier to read.
WordPress Response to Rogue Plugin Updates
WordPress issued a reminder to plugin publishers to not over-reach their authority and that violators will continue to be flagged
Should You Publish Content on a Company Blog or Medium.com?
There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.
Google Warns Against Using Web Stories Teasers
Google announced they will stop ranking low quality Web Stories that tease content but don’t deliver
Twitter Acquires Revue – Newsletter Publishing Startup
Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.
Twitter Announces Birdwatch – Volunteer Program Against Misinformation
Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate.
Does Google Set Limits to Search Traffic?
Google’s John Mueller answers if it’s true that Google throttles search traffic.
Google’s John Mueller Praises Digital PR
Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.
Google Introduces Price Drop Rich Result
Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy.
Google Agrees to Pay French News Publishers for Content
Google announced an agreement to begin paying French news organizations for use of their content in Google News.
Google Clarifies Pause of Job Training Feature in Search
Google clarifies the feature availability of the Job Training search experience feature currently in BETA status
Google Confirms a Way to Hide Internal Links
Google’s John Mueller seems to confirm that the PRG Pattern PageRank Sculpting tactic actually works.
Google Sends Notifications of HTTP/2 Googlebot Crawling
Google is currently sending notification that Googlebot is crawling their sites with the new HTTP/2 protocol
WordPress.com Now Offers Website Development
WordPress.com announced Built by WordPress.com, a website development service to compete against sites like Squarespace.
How to Remove Date Snippets from Search Results?
Google’s John Mueller offers ideas on what to do about unwanted date snippets in the search results
Does Using Disavow Signal that a Site is Shady?
Google’s John Mueller answers if filing a link disavow sends a negative signal about the site uploading it
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
Google on Improving Core Web Vitals Score by Blocking Countries
Can blocking visitors from countries with slow Internet connections improve Core Web Vitals Score? Google’s Martin Splitt answers the question
Google’s SMITH Algorithm Outperforms BERT
Google’s new SMITH algorithm understands long-form content better than BERT
Google Explains What URL Removals Tool Does
Google’s John Mueller answers a question about what the Search Console URL Removals Tool does
Research Exposes Role of Pricing on User Ratings
Research from Harvard Business School explores role of pricing on user ratings. Implications for platforms with ratings and the businesses that depend on them.
WordPress All in One SEO Auto Updates Cause Backlash
Publishers complain about All in One SEO Plugin automatic updates
Google Employees Form a Union
Employees at Alphabet formally announce a union to present a united voice for fairness and against discrimination and harassment in the workplace.
5 Benefits to Using Visual Content in PDF Marketing Materials
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.
Google December 2020 Core Update Insights
Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.