Google’s John Mueller Discusses Recent Changes to Search
Google’s John Mueller discusses quotidian updates to search and how to respond to them.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
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Google’s Danny Sullivan shown a SERP with Amazon ranking 9 out of 10 positions. Why does this happen?
Google’s Mueller on How to Successfully Implement Major Site Changes
Google’s John Mueller offers advice on how to make major changes on a website without negatively impacting search rankings.
WordPress 5.5 XML Sitemap Details
WordPress released more information about the new WordPress 5.5 XML Sitemap. How publishers generate sitemaps may be significantly different.
Spotted: Upgraded Google My Business Profile Program
Google is reported to be offering Upgraded Google My Business Profiles for $50/month. Program not officially announced.
New Google Mortgage Information Search
Google is rolling out a new mortgage information search. The new feature contains a calculator, videos, and step by step content.
Google Delays Mobile-first Index Rollout – 5 Reasons Why
Google is delaying mobile-first index rollout. Advised fixing these 5 issues to avoid ranking disruptions.
Does Google Struggle Ranking Original Content Publishers?
A Twitter discussion with Google’s Danny Sullivan highlights difficulty of ranking original content above those who rewrite the original work.
Google Updates Employer Aggregate Rating Structured Data Requirements
Google updated the Employer Aggregate Rating structured data requirements for Rich Results. Take advantage of this new required property.
Google Faces New Class Action Lawsuit for Privacy Violations
Lawsuit alleges that Google harvests private data via third party apps, violating privacy controls that are supposed to prevent it.
All in One SEO Pack Vulnerability – New Exploit
Researchers discovered a vulnerability in All in One SEO Pack. Exploit could allow a total takeover of a WordPress website.
Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers
Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site.
Google Updates Recipe Structured Data Guidance
Google updated their structured data guidelines regarding marking up multiple items. Some changes are specific to recipe structured data.
Bug in Grow Social Pro by Mediavine WordPress Plugin
A major bug in Grow by Mediavine caused recipe bloggers to lose rich results features. Some sites lost rankings.
Why WP Rocket is Responsible for Some of Google SERPs Glitch
Google dropped images from recipe blog rich snippets again. Some say WP Rocket might have something to do with it.
Google Web.dev Introduces 1-Line Layouts
Google introduced 1-line layouts, screaming fast bare-bones web page layouts. They use astonishingly little code and don’t need media queries.
WordPress Bans Commercial Blog Links From Official Documentation
WordPress bans links to commercial sites from official documentation. But allows links to Stack Overflow. Some say that’s unfair.
Google Testing Thumbnail Images in Search Results
Google testing thumbnail images in the organic search results. This is why some sites don’t get them and what you should do.
Google Might Have to Give Algorithm Access to India
A draft proposal of anti-monopoly measures seeks access to Google’s “source code” and algorithms to ensure against anti-competitive bias.
What GoogleBot is Doing to Shopping Carts… and Why
GoogleBot can add products to shopping carts. But it’s only happening to these specific merchants.
Google Purchased AR Startup North in Shift to Ambient Computing
Google purchases AR startup North. Furthers Google’s shift toward ambient computing.
Google Web Stories WordPress Plugin (Beta) for More Traffic
Google Web Stories is a new way to get more traffic. Google’s official WordPress plugin makes it easier to participate.
Want to Earn More Online? Let’s Talk About Conversions
Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.
Why Google Ranks Singular and Plural Keywords Differently
Google explains why the algorithm may rank singular and plural keywords differently.
ROI of Links – How to Measure
How to measure results, return on investment, from a link building campaign
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
Hackers Use Google Analytics to Steal Credit Cards
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses… basically everything shared with a hacked site.
Bing Image-Based Shopping Improves How Consumers Shop Online
Bing image-based shopping helps consumers discover products by vision, just like in the real world.
Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search”
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search”