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About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Why Google Pulled Ads From Two Conservative Websites
Offensive content caused two websites to lose their advertising. This is what you should know so it doesn’t happen to you.
Google Warning on Guest Posting For Links
Google’s John Mueller made it clear what Google does about guest posting for links.
Twitter Will Check if Articles Are Read Before Sharing
Twitter is testing a prompt to encourage you to read an article before sharing. The new feature is limited to Android.
Google’s New Head of Search – Prabhakar Raghavan
Google has a new head of search. He’s authored link related research. What that means for online businesses and search marketers
Google Explains Which Pages Should be Removed
Google’s John Mueller discusses how to identify low quality pages that should be blocked. Then he explains why low traffic pages can be okay.
Google Featured Snippets Update
Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.
Google Says Some Guest Post Links Are Unnatural
Google’s John Mueller said an outreach guest post service might result in unnatural links.
Bing Updates Backlink Research Tool
Bing supercharged their backlink tool. It now reports on competitor backlinks.
Google Explains How Author Pages May Help
Google’s John Mueller says author bios aren’t necessary for all sites. He then shows how they can be helpful for some sites.
Trump Executive Order May Target Blogs, Recipe Sites & Forums
A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.
Amazon Reported Moving Into Local News and Sports Podcasting
Amazon is reported to be moving into Local Search Advertising via Local News and Sports Podcasts. Response to decline of 3rd party cookies?
Google Explains Why it Rewrites Meta Descriptions
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions.
Can Google PageRank be Manipulated for Better Rankings?
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?
Research Reveals Covid-19 Consumer Behavior Insights
New data shows there is a New Normal in online shopping behavior. This is what we learned.
Google Guided Recipes Blindsides Recipe Niche
Recipe publishing community surprised by Google announcement. New feature triggers structured data warnings.
8 Insights Learned from 800+ Link Penalty Cases
Paid links, guest posts, and PBNs are the top 3 reasons for manual actions, according to SEMrush research. Read this before building another link.
Google May 2020 Core Update Officially Over – Time for a Do-Over?
The response to Google’s core update has been largely negative, as large brands rank in Positions 1 and 2 for a wide range of keywords.
Google May Face U.S. Antitrust Lawsuits
The federal lawsuit focuses on unfair practices in search, advertising, and issues surrounding the Android operating system.
Google on How it Handles Extra Meta Descriptions and Title Tags
Google’s John Mueller comments on how Google handles extra meta descriptions and title tags.
Google on Reported Correlation of Bad Links and 50% Traffic Loss
Google’s John Mueller comments on webmaster question about bad links showing search console and a drop in traffic.
John Mueller on Negative SEO and Ranking Problems
Google’s John Mueller on negative SEO and drops in rankings
Google’s John Mueller on BERT and Rankings
Google discusses BERT algorithm and how that fits into ranking web pages.
Google Site Kit WordPress Plugin Vulnerability
Critical vulnerability discovered in Google Site Kit WordPress plugin.
Links, AI & the Google May 2020 Update
Some are noticing link related patterns. MIT says the pandemic can disrupt AI algorithms.
Google May 2020 Update: What We Learned
New data from Google May 2020 Update shows contours of what is going on in the search results
Google Florida: The First Major Algorithm Update
A catastrophic Google algorithm update dubbed Florida hit the SEO world with a vengeance in 2003. Here’s why it still matters today.
Google Update and Search Console Lag
Google’s John Mueller on Search Console data lag during Broad Core Algorithm Updates
Elementor Pro Critical Vulnerability
Critical vulnerabilities in Elementor Pro allows hacker control of website
Google May 2020 Update – What We Know
Many industries rocked by Google May 2020 Update – What we know right now