Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead
John Mueller answers how Google determines page quality, says publishers know better what quality means.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at Martinibuster.com
Come see me at Pubcon Vegas this October, I’ll be sharing my ideas on things to consider for stable rankings in the search results.
I’ve served as a Head Judge at the U.S. Search Awards and have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies)
Articles
Google Says Paid Links Don’t Work
John Mueller said that “pretty much always” the paid links he reviewed were not the reason the site was ranking.
SEO Community Rebukes Google for Advising Free Site Audits
Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift.
COVID-19 Affecting Search Marketing Conferences
Search marketing conferences are postponed because of COVID-19. But not all conferences are being postponed.
Facebook Sues Namecheap over Cybersquatting
Facebook sues Namecheap and Whoisguard over registered domains alleged to infringe trademarks
How to Handle SSL Certificates When Merging Domains?
Google answers whether you should keep an SSL certificate on an old domain when merging with another domain.
Let’s Encrypt Revoking Millions of SSL Certificates
Let’s Encrypt is revoking millions of SSL Security Certificates because of a bug in the system.
Coronavirus Impact on Search Marketing
Will the coronavirus impact the search marketing industry?
Author Bio Signal for Content
The author bio can be a trust building signal to readers that can indirectly impact search results and sales.
Excessively Deep Pagination Can Impact Search Traffic
How to fight back against excessively deep pagination and regain rankings.
Google’s Response to Moz Article Critical of SERPs
Google offers feedback on article published by Moz that’s critical of search results.
Google Penalties on Guest Post Articles
Publishers are reporting that Google has issued Manual Actions to sites because of guest posts.
Google Explains Gradual Declines in Ranking
Google’s John Mueller explains common reasons for a gradual decline in rankings.
Google Patent May Explain How Sites are Ranked
Bill Slawski discovers patent that reveals a new way to rank websites.
Google Crawl and Indexing Update March 1, 2020
Google is updating how it crawls and indexes nofollow links. Fix these potential issues before March 2020.
Google Can Use Unsupported Structured Data
Google’s John Mueller says Google can use unsupported structured data to understand entities.
Link Rot – What it Is and How it Affects Rankings
All websites are losing links to link rot. Nobody is immune. How you can fight back.
Google Confirms: No Core Update
Google confirmed that there was no Google update. This is what happened.
Google: 6 Need States Influence Search Behavior
Google research asserts that six need states influence search behavior.
Google’s John Mueller on Word Count for SEO
Google’s John Mueller tweeted about word count analysis for SEO.
Google Offers Advice on Ranking Better
Google’s John Mueller offers advice on how to rank better.
Search Results Analysis: The Latent Question
Understand what Google calls the “need beneath” a search query to analyze search results and plan your content strategy.
SEMPO Officially Ends
Search marketing organization SEMPO is dissolved. Members are encouraged to join an analytics organization.
Google Discusses Link Reconsideration Requests
Google’s John Mueller discusses what to focus on for a successful link spam reconsideration request
Long Tail Keywords and SEO
Long tail keywords and how they impact SEO.
WordPress 5.4 Will Add Lazy-Loading to All Images
WordPress announced that version 5.4 will automatically add the loading image attribute to all images.
Elementor Page Builder Plugin Vulnerability
Elementor WordPress Page Builder contains a vulnerability.
WPS Hide Login Updated to Fix Vulnerability
WPS Hide Login contains a vulnerability that can cause it to reveal the secret admin login page.
How to Build Traffic to New or Struggling Websites
A strategy for building traffic to a new website or one that is struggling.
Mueller Says Google Estimates Signals to Rank New Sites
Google’s Mueller explains that Google estimates signals for new websites