WordPress Cache Plugin Vulnerability Affects +5 Million Websites
A critical privilege escalation vulnerability in a WordPress cache plugin puts over 5 million sites at risk
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Data Confirms Disruptive Potential Of SearchGPT
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search
Duda Announces ActiveCampaign Marketing Automation Integration
Duda’s new integration with ActiveCampaign brings automated marketing features to its website-building platform
Google Casts Doubt On Popular SEO Audit Advice
Google challenges the validity of specific SEO audit suggestions made by auditing tools
Google Quietly Launches New AI Crawler
Google launched a new crawler for commercial use, accompanied by documentation for site owners to track its traffic
Google’s “Information Gain” Ranking Factor Patent
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews
Anthropic Announces Prompt Caching With Claude
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
Google’s “Branded Search” Ranking Factor Patent
A little-known Google patent describes the use of branded search queries as ranking factors similar to links
Google Confirms 3 Ways To Make Googlebot Crawl More
Google acknowledged three things that can cause an increase in Googlebot’s crawling frequency
Free WordPress AI Writing Assistant By Jetpack
Optimize WordPress content with Jetpack’s free AI writing assistant, making it concise and readable while retaining authenticity
Google Gives 5 SEO Insights On Google Trends
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues
Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access
What Are Google’s Core Topicality Systems?
What to know about Google’s Core Topicality Systems and the implications for SEO
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
New Wix AI Tool Scales Content With Authenticity
Wix announced AI tools that scale authentic content creation for the purpose of increasing organic traffic
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone
Why WordPress 6.6.1 Was Flagged For Trojan Malware
Reports of a trojan in WordPress 6.6.1 were traced to a relatively arcane XML coding standard
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned against blindly trusting generative AI answers
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes cautioned that blocking the GoogleOther crawler may have an effect on a wide range of things across Google
Bing’s Updated AI Search Will Make Site Owners Happy
Bing’s updated AI search layout is good news because it was purposely designed to keep sending clicks to websites
How WooCommerce Plans To Boost Developers & Merchants
WooCommerce announces changes that developers have been waiting for and drive growth for merchants
Meta AI Introduces AI-Generated Photos to All Platforms
Meta AI adds ability to upload & edit images with AI to its social and messaging platforms & expands to more languages and countries
WordPress Releases 6.6.1 To Fix Fatal Errors In 6.6
WordPress 6.6.1 patches critical flaws that affected 6.6 – What went wrong and how it’s fixed
Google Cautions: Exponential Content Growth Causes Re-Evaluation
Google’s John Mueller says that an exponential growth in content can trigger a re-evaluation
Google Says This Will Cancel Your “Linking Power”
Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power”
Google Says How To Get More Product Rich Results
Google’s John Mueller explains 4 things you need to know in order to get more product rich results
Google Warns Of Last Chance To Export Notes Search Data
Google’s documentation is updated to alert users of their final opportunity to export and save their Notes on Search data
WP Engine WordPress Hosting Acquires NitroPack
WP Engine announced the acquisition of NitroPack, a leading SaaS website performance provider
OpenAI GPT-4o Mini Wallops Competition
OpenAI GPT-4o Mini sets new standards, outperforming competitors from Anthropic and Google
Google Confirms Ranking Boost For Country Code Domains
Google’s Gary Illyes confirmed that Google Search will show preference to country code domain names in the search results