Google Offers Advice on Ranking Better
Google’s John Mueller offers advice on how to rank better.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Search Results Analysis: The Latent Question
Understand what Google calls the “need beneath” a search query to analyze search results and plan your content strategy.
SEMPO Officially Ends
Search marketing organization SEMPO is dissolved. Members are encouraged to join an analytics organization.
Google Discusses Link Reconsideration Requests
Google’s John Mueller discusses what to focus on for a successful link spam reconsideration request
Long Tail Keywords and SEO
Long tail keywords and how they impact SEO.
WordPress 5.4 Will Add Lazy-Loading to All Images
WordPress announced that version 5.4 will automatically add the loading image attribute to all images.
Elementor Page Builder Plugin Vulnerability
Elementor WordPress Page Builder contains a vulnerability.
WPS Hide Login Updated to Fix Vulnerability
WPS Hide Login contains a vulnerability that can cause it to reveal the secret admin login page.
How to Build Traffic to New or Struggling Websites
A strategy for building traffic to a new website or one that is struggling.
Mueller Says Google Estimates Signals to Rank New Sites
Google’s Mueller explains that Google estimates signals for new websites
Google’s John Mueller on Ranking Important Pages
Google’s John Mueller shares how to rank important pages.
Google Offers Guidance on Featured Snippets Update
Google offers more details on the change to featured snippets that is calling deduplication.
Is Google Biased Toward Some Top Level Domains?
An experiment to see if Google indexes top level domains differently yields surprising results.
Google Ends Rich Results for Data-Vocabulary.org Structured Data
Data-vocabulary schema is deprecated by Google. Update immediately or LOSE Rich Results.
Machine Learning Spam in Google
Machine learning technologies are being used to copy text, audio and video content to spam Google.
Google Answers How to Optimize for BERT
Google’s John Mueller answers the question of how to optimize for BERT
Chrome 80 Will Block Push Notification
Chrome 80 features push notification blocking. Publishers urged to take action to prevent notification blocking.
Do Ugly Sites Convert Better?
Major companies today use plain-looking websites. Does the “ugly” site strategy still work?
WordPress Divi Theme Code Injection Vulnerability
Elegant Themes announced a code injection vulnerability. Update now to protect against it.
Google Explains How to Use Headings for SEO
Google’s John Mueller explains the proper use of heading elements (H1, H2, H3) for SEO.
Google’s Mueller Answers How to SEO a Podcast Site
Google’s Mueller answers how to SEO an audio site. Reddit members provide additional tips.
A Year of Link Building Strategies
Brush up on link building with a years worth of link building articles.
7 Ways a Mobile-First Index Impacts SEO
Here are seven ways that a mobile-first search index may influence how we approach SEO.
Google Research: UGC Spam and User Experience
Google shares research on how to target UGC spam for better user experience.
3 Qualities of the Best SEO Information
How to know what is the best SEO information.
ICANN Requests Answers About Sale of Dot Org Registry
ICANN requests answers and more transparency about sale of dot org registry to investment company.
Yandex Announces Major Algorithm Update
Russian search engine Yandex announced an update that offers 1,500 improvements.
New Bingbot User Agents Will Streamline SEO
Bing announces new Bingbot User Agents. Will streamline your SEO.
WordPress Announces Gutenberg 7.1 – It’s Big!
WordPress announced the release of Gutenberg 7.1. Introduces dozens of improvements.
Conductor Extracts Itself from WeWork
Conductor announced they have emerged as an independent company and no longer part of WeWork.