Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform
Mark Zuckerberg announced that WhatsApp Business will become an eCommerce platform, complete with its own payment system.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Rethinking What it Means to Have Better Links
Being a leader when building links can help identify opportunities for outranking competitors.
Outbound Links Content Strategy
If delighting users helps a site become popular, then consider thoughtful outbound links for your content strategy.
Safe Guest Post Strategy
Instead of trying to influence Google, you may find better success by influencing people.
Google’s John Mueller on Disavow Tool – FULL TRANSCRIPT
The Full Transcript of John Mueller’s discussion about which links to disavow.
How Negative SEO Shaped Disavow Tool
The origin of the disavow tool can impact how you should think about it now.
Google Reportedly Tolerated Spam on Non-Search Products
Ex-Googler tweets how and why Google tolerated spam on it’s non-search side of products.
Google’s John Mueller Discusses Evolving Role of Links in Ranking
Google’s John Mueller discusses how the value of links may be context sensitive.
Android Update Impact on European Search Marketing
Google announced changes to Android that may affect it’s search and browser dominance in Europe. Every Android user in Europe will soon be asked to...
Google’s John Mueller Discusses TF-IDF Algo
Google’s John Mueller explains the role of TF-IDF in how web pages are ranked.
Google Says You Are Not Entitled to Links
A recent post on Twitter by Google’s Danny Sullivan highlighted that websites are not entitled to links.
Facebook Imposes New Limits on Groups, Pages and Admins
Facebook updated it’s news feed algorithm to reduce the reach of misinformation, spam and sites with poor inbound link profiles.
New Chrome Lazy Loading Feature Coming Soon
New Chrome browser feature has the potential to decrease advertising revenues.
Google’s John Mueller Explains How to Rank Inner Pages
Google’s John Mueller discusses how to rank inner pages over the home page.
Google Content Algorithms and Ranking Effects
New Google Content Algorithms may provide information on recent Google updates.
WP Google Maps Plugin Vulnerable to SQL Injection Exploit
WP Google Maps issued a security update to fix a potentially dangerous vulnerability.
Content Strategy and the Google March 2019 Algorithm Update
MarketMuse shares surprising content strategy trends associated with the March 2019 Update
Google Can Index Blocked URLs Without Crawling
Google’s John Muller explained that Google can index blocked pages and why this happens.
Ahrefs Announces Plan for New Search Engine
AHREFS announced plans for a new search engine that protects privacy and rewards content creators rather than exploit them.
Google March 2019 Update Theories on How to Fix
Theories on what the Google March 2019 Update was and how to fix ranking drops.
Google Patent Update Suggests Change to Anchor Text Signal
A Google patent update suggests a way the anchor text signal may have changed.
Google Forgets to Announce a Major Change – SEO Community Disappointed
Google announced a major change several years late. The SEO community reacts with disappointment.
John Mueller Discusses Links that Google Ignores
How does Google treat backlinks from website analysis websites or user profiles? Google’s John Mueller talks about link building techniques.
John Mueller on Why Google Ranks Sites with Spammy Links
Google’s John Mueller explains why sites with spammy link building rank.
New Google Algorithm May Update Page Ranking
Google published a new research paper on an important update to how web pages are ranked.
Data Confirms Why Google March 2019 Update Feels Like a Rollback
New data offers explanation why March 2019 Core Update feels like a rollback.
March 2019 Core Update: What’s Changed? Early Insights & Reaction
Here are insights from Brett Tabke, SEMrush, and around the web about Google’s March 2019 Core Update (aka Florida 2).
Massive Facebook Outage
Facebook outage affects the ability to share links on posts to news feed.
Google Update Florida 2: March 2019 Core Update Is a Big One
Google has announced a broad core algorithm update. There is credible information that this update is BIG.
Google Discusses February and March 2019 Updates
Google’s John Mueller answers question about a February and March Algorithm Update