Google Research: 55% of Consumers Use Videos for Purchase Decisions
Shopping decisions are influenced by online videos.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Rankings and Nofollow Anchor Text
Many SEOs report that nofollow anchor text helps web pages rank. Is there truth to this?
Google Accused of Privacy Gaslighting by University Scholars
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
Google Says it Doesn’t Require Fixing Structured Data Warnings
Google’s John Mueller said Google doesn’t require fixing structured data tool warnings. But encouraged fixing it if possible.
Google’s John Mueller is Asked About Links and E-A-T
Links have traditionally been a metric of website authority and trustworthiness. Do links establish E-A-T?
Doesn’t Build Links. Why Did Google Slap a Link Penalty?
Well known marketing agency doesn’t build links but Google slapped them with a link penalty anyway.
Google Introduces Relative Mobile Conversion Rate Metric
Google officially introduces Relative Mobile Conversion Rate, a way to measure and improve mobile conversion rates.
Google AdSense Announces Crackdown on Invalid Clicks
Google announced AdSense will stop ads from showing BEFORE invalid clicks happen.
Is there a Google Patent on Natural Link Profiles?
Are there any Google patents or research papers about natural links? What does it mean to have natural links?
Why Bidding On Your Brand Name is Important
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
Top Ranking in Google Local Can Be Rented – Exposes Lax Google Ranking Criteria
You can rent top positions in Google’s local search rankings.
Did Googler’s Tweet Imply Google Doesn’t Catch All Paid Links?
A tweet by Google’s Gary Illyes about devaluing 700 domains for link selling implied the paid links previously worked.
Why White Hat SEO is No Longer a Thing
It’s time to be realistic about how we define SEO for Google
Google’s Mueller Asked About Increasing E-A-T with Structured Data
Google’s John Mueller answers question about increasing E-A-T and structured data.
How to Reach More People on Facebook
Tips for increasing the reach of Facebook posts for Facebook groups and business pages.
SEO Community Responds to Google’s Nofollow Advice
SEO community responds to Google’s assertion that adding nofollow to all outbound links seems “a bit lazy.”
Google Top Places List Out of Beta – Uses Machine Learning
Google’s Top Places List is out of beta. It now uses machine learning to select local search articles to display.
Google Announces Featured Snippets Update
Google announces an update to featured snippets that changes some results by freshness.
Google Publishes Core Algorithm Update Guidance
Google published guidance on Core Algorithm Updates and how to create quality content.
Why You Should Add JSON-LD Structured Data Right Now
A study of the top 10 million sites shows only 25% of sites use JSON-LD. Here are reasons why you should consider JSON-LD.
Google Assistant Comes to DISH TV – What this Means for Search
Google Assistant expands its reach via DISH TV. A milestone for voice search and Google Assistant.
Content Tip that Helps You Get More Links
Doing this with your content will help you get more links.
WordPress Proposes Plan for 61% of WP Sites Using Outdated PHP
WordPress proposal to take action on publishers using insecure versions of PHP.
Google Rolling Out Updates for Android Auto
Previously announced updates to Android Auto are rolling out. Integration with mobile devices coming in the future.
Google Chrome Now Supports Dark Mode Preference
Google Chrome announced support for a CSS media query that allows your site to switch to Dark Mode if that’s a user’s default preference.
11 Ways to Improve a Suggest a Link Campaign
11 Tips that can super charge a suggest a link campaign for building links.
Link Building 101: Suggest a Link Method
Suggest a Link is a basic but powerful way to build links if done correctly.
Google Answers: Safe to Redirect Affiliate Links?
Google’s John Mueller discusses the safety of redirecting affiliate links.
Google’s John Mueller Answers if Linking Out Good for SEO
Google’s John Mueller answers if Outbound Links Help or Hurt SEO.
This 1 Link Building Tip Will Increase Success Rate
Kick up your success rate with this link building tip.