Google On Which Structured Data it Prefers: JSON-LD or Microdata?
Google’s John Mueller explains which kind of Schema.org structured data it prefers.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Discusses Ranking Factors
Google’s John Muller explains why top ranked sites can be slow and suggests user satisfaction as a top ranking priority.
Google on Link Penalty Recovery
Google’s John Mueller offers advice on link penalty recovery.
Google Pops the Redirect Link Building Balloon
Google’s John Mueller explains why a popular link building trick offers no ranking advantage.
Google’s John Mueller Gives Insight on SEO Competitor Research
Google’s John Mueller gives insight into competitor research.
Google Shares Guidance on Pagination for SEO
Google’s John Mueller explains the proper use of Pagination Elements for better SEO
Google Blames Publishers for Bad Ad Experiences?
Google’s article about poor user experiences with ads seemingly blames publishers. Omits mention of surveillance ads.
Google’s John Mueller on Affiliate Links in YMYL Topics
Google’s John Mueller answers how the ranking algorithm treats affiliate sites in sensitive topics.
Google Responds to Uproar Over Unlinked Featured Snippets
Google’s Danny Sullivan responds to negative reaction towards unlinked featured snippets.
Role of UX as an Indirect Ranking Effect
A good UX is the hallmark of a high quality website. Google’s John Mueller discussed how it can indirectly affect rankings.
New Google UX Playbook Leaked – Autos
A new Google UX Playbook has been leaked.
Googler on How to Recover from Medic Update
A Googler answers the question of how to recover from Google’s Medic Update.
Evidence of Google Valentine’s Day Algorithm Update
Evidence from forums, Facebook Groups and SERP trackers indicate that Google may be updating it’s algorithm.
Google Says Top Scores on Web.dev Won’t Boost Rankings
Google’s John Mueller cautions it takes more than a perfect score on the Web.dev tool to achieve top rankings.
Context in Outbound Links for High Ranking SEO
Optimize your outbound links for SEO and avoid getting a penalty.
Google’s John Mueller on Best Site Structure
John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.
Google’s John Mueller on How to Use Disavow Tool – Two More Times
Google’s John Mueller offered further advice on the best use of the disavow tool: Most people don’t need it.
Moz Domain Authority Update Will Devalue Link Sellers
Moz DA update may make it less popular with link sellers but significantly better for the SEO community.
Googler Explains Usability and User Experience Ranking Factors
Google Webmaster Hangout discusses the influence of user experience and usability as ranking factors.
Google’s John Mueller on Limiting New Pages from Ranking
Google’s John Mueller answered whether there are rules in place to limit new pages from ranking.
Google Lighthouse Update – Platform Packs Announced
Google announced a project to improve Lighthouse with CMS specific auditing feedback.
Googler Creates Game Based on Google Lighthouse Scores
Play the game AND audit a website with Lighthouse at the same time.
Facebook Privacy Updates and Interest-Based Ad Model
Facebook announced important changes related to free speech and privacy.
What is the Easiest Structured Data?
The search and developer community answers the question of which kind of Schema.org structured data is the easiest.
Google Discourages Use of Disavow Tool. Unless You Know the Bad Links
Google’s John Mueller stated that “vast majority of sites” do not need to use disavow tool.
7 Popular Link Tactics that Might Not Work
You may be surprised why some popular link building tactics probably don’t work.
How to Create Content that Ranks
A way of thinking about relevance that can put a new perspective on creating content that ranks.
Google’s John Mueller on Why Old Pages Outrank Fresher Content
John Mueller discusses ranking signals and why old pages can rank better than new pages.
Google’s John Mueller on Ranking for Featured Snippets
Google’s John Mueller discusses content used for featured snippets.
GoogleBot Not Indexing Right Pages? Google Offers 5 Ways to Fix
Google’s John Mueller offers tips and tool suggestions to improve site crawling.