Structured Data Google Penalties – 5 Mistakes to Avoid
Five simple tips to avoid a Google penalty from your Structured Data.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Are Facebook and Twitter Winning Against Fake News?
Research shows effectiveness of Facebook and Twitter against fake news. But much work remains.
Google Shares How 301 Redirects Pass PageRank
Google’s John Muller reveals Google’s process for assigning PageRank with 301 redirects.
More Things to Do After a Rankings Decline
A publisher asks what they can do after rankings decline, recovery, then a decline. John Mueller responds.
Google Tests Double Featured Snippets
Google is testing Double Featured Snippets, resulting in just 2 organic links in the SERPs.
Google Images Update – Google Lens is Live
Google Images has updated to add the Lens feature. This has the potential to send more traffic to online retailers.
Google Play Survey Uncovers 5 Principles for Success
Google research uncovered five principles for successful apps that may be useful to websites, too.
Growing Traffic Outside the SEO Paradigm
SEO is not the only way to increase traffic. Here is how to become a destination and rank well, too.
Facebook Punishes Scraper Sites
Facebook announced it is demoting posts that link to sites with copied content.
How Often Google Crawls and Indexes
Google’s John Mueller advises on how often Google crawls web pages.
Facebook Targets Social Media Optimization Spam
Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.
How to Rank in Google Dataset Search
Google published information on how it ranks dataset info in Dataset Search and in Rich Results.
6 Reasons Why Website Traffic is Down
Six reasons why web traffic might be dropping and what can be done to fix it.
Google on Dealing with Low Traffic Pages
Google’s John Mueller shows how to deal with under-performing content. Removing it is not the only solution.
AdSense Giving Improved Machine Learning to Publishers
AdSense will give publishers access to machine learning to help increase earnings.
How Do Google’s Most Recent Algo Updates Impact SEO?
Here’s a review of what we know about Google’s recent updates and how it affects SEO.
Study Shows Web Security Directly Affects SEO
Website security can have a positive impact on your SEO.
Real World Ranking Factors
Evaluating how Google ranks websites today and what the new ranking factors may be.
Google Images to Show Credit Information
Google Images now supports IPTC metadata. May help drive more site visitors.
How Google Decides on Manual Actions
Google’s John Mueller discussed the details of how Google penalizes websites.
What is Google’s Neural Matching?
A review of what Google’s Neural Matching Algorithm might be and how it might impact SEO.
Google Advises About Spammy Backlinks
Google’s John Mueller answers the question about what to do about random spam links.
Google Updating Mobile First Index?
SEO community notices huge amount of Mobile First Index inclusion emails from Google. What it means and if an update is coming.
Amazon oneTag – Using it to Earn More Affiliate Revenue?
While not new, Amazon’s oneTag is worth looking into if you are an Amazon affiliate publisher.
How to Optimize Images for SEO
7 tips for integrating and optimizing images to help your SEO strategy.
Google on How to Improve Sites that Don’t Rank
Google’s John Mueller offers insights into the kinds of sites that impress search engineers.
Google Explains Why Charity Sponsor Links are Sometimes Spam
Charity sponsored links sometimes are considered spam, while other times they’re fine. What’s the difference? Google’s John Mueller explains.
Wix vs. WordPress? The Data Doesn’t Lie
A new speed analysis of top content management systems finds Wix dead last, though it performs better in other areas.
Google Discusses How Secondary Effects Can Negate SEO
Google notes how poor user experience issues can subvert well executed technical SEO.
Chrome Update: Changes for SEO and Developers
Chrome will answer questions in address bar without showing SERPs.