How to Build Links
An updated approach to link building that reflects how search engines rank sites in 2019.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Coding Error Causes Google to Ignore Noindex Directive
Coding error causes Google to ignore a noindex directive. How to spot this error and prevent it from happening.
Google Knowledge Panel Hijack Explained
A nuanced review and explanation of the reported Google Knowledge Panel Hijack.
How to Create an AdSense Friendly User Generated Content Community
Five steps for cultivating or turning around a forum community so that it’s AdSense friendly.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
7 Factors to Consider Before Major Website Changes
Factors to consider before undergoing a major website update.
5 SEO Factors to Monitor in 2019
Five SEO factors may improve your SEO strategy for 2019.
Why New Pages Fluctuate in Google SERPs
A possible explanation for why new pages fluctuate even though Google updates on a continual basis.
“Secret” Google Playbook Shows How to Improve Ecommerce Sales
Google published a strategy book that’s a gold mine of data driven tips for increasing sales.
Google on Better Search Presentation with Videos
Google’s John Mueller discusses proper use of video content for better search presentation.
7 WordPress Vulnerabilities Discovered – What You Need to Know
WordPress announced seven vulnerabilities. Updating is recommended, though it may result in backward compatibility issues.
Should Google Offer Algo Update Reports?
Should Google communicate better about Algorithm Updates?
Vulnerability Reported in All in One SEO Pack
WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
7 Things to Know Before Updating to WordPress 5
How to successfully update to WordPress 5 Gutenberg
7 Reasons Why Accessibility is Good for SEO and Sales
Accessibility can help a site rank better and earn more sales.
Twitter’s Title Replaced in Google Search Results
Google shows wrong title for Twitter home page. Was Twitter hacked? Or was it an innocent mistake?
Yoast SEO 9.1 Vulnerability Explained
Yoast SEO 9.1 SEO Manager Role Vulnerability Explained
WordPress 5 Release Date Announced
WordPress 5 Gutenberg to be released December 6, 2018. Why the WordPress Community is not enthusiastic.
Google AdSense Reminds Publishers that Free Speech has Limits
Google AdSense issues a warning about publishing dangerous and derogatory content on pages that show AdSense ads.
Content and Ranking Factors for Google AI Search
Consideration of content and ranking factors for a search engine that uses AI for 30% of search queries.
WordPress 5.0 Release Date in Limbo?
Latest updates on WordPress 5.0 release date.
Google’s Site Quality Algorithm Patent
Google’s Patent on a Site Quality Algorithm. How it could affect SEO and rankings.
Google’s John Mueller on Why Some Sites Rank
Google’s John Mueller discusses what it takes to make an authoritative site with trusted content.
6 Old School SEO Habits That Never Grow Old
Six Old School SEO habits every SEO should know.
Google Explains How to Successfully Migrate Sites
Google’s John Mueller on best practices for merging or splitting sites for maximum traffic.
How Reliable is Google’s Web.dev SEO Score?
Unboxing Google’s Web.dev SEO Score. Is this something you should use?
Google Demotion Signal
A review of what Google calls a Demotion Signal. It can make a site rank lower.
SEO Contest Exposes Weakness in Google’s Algorithm
An SEO ranked a site written almost entirely in Latin. Does Google have a spam problem?
WP GDPR Plugin Hacked – Update Immediately
Popular WordPress GDPR Compliance Plugin Hacked. Vulnerability allows hackers to do virtually anything.
Worried About Unconfirmed Google Algorithm Update?
A closer look at the evidence of a Halloween update reveals there is not much to worry about.