6 Reasons Why Google Says Valid HTML Matters
Google’s Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section.
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Google’s Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section.
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
What to do if you receive a warning about a self-signed SSL certificate.
Search experts share concerns about Google’s Web Light and how it breaks web pages.
Roger Montti considers the concept of link diversity and discusses why to a reasonable extent it may be time to rethink it.
Roger Montti examines why some feel no follow links help rankings. He discovers useful information about the topic.
Google’s John Mueller denied that Google’s Search Feedback could be used for SEO Sabotage. Explains how Google really uses it.
Google AI Blog announced significant advances in Semantic Textual Similarity.
Google’s Webmaster Hangout in Spanish tackled the tough problem of syndicated product feeds.
Roger Montti examines why a study of almost a billion pages yields multiple conclusions.
Latest research offers insights into improving sales with shoppers who use mobile devices.
Bug in Yoast SEO Plugin causes ranking drops. Error introduced in March 2018. Find out if you’re affected.
Roger Montti answers the question of how long it takes for a link to take effect and make a difference in rankings.
Six takeaways about PDF files in a mobile first Internet. Considered obsolete by some Internet marketers, others offer reasons why it’s still useful.
Read an easy to understand summary of four important research papers about CTR and rankings.
Google announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers.
Google has updated it’s popular keyword research tool, Google Trends. Offers more features and data.
Google’s John Mueller offers guidance on proper use of 404 & 410 Status Response Codes.
Google’s “Don’t be Evil” is not entirely gone. It’s removed from prefacing Google’s Code of Conduct. Respect is now more prominent.
A look back at Google’s Hilltop Algorithm. How it changed SEO in the early days and continues to influence SEO practices today.
Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes.
Google has published a new algorithm. It can paraphrase your content to create brand new content.
Google’s John Mueller offers useful advice on how to rank for featured snippets.
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.
Google shares three kinds of mobile shopping queries that have grown by up to 175% over the past two years.
Google’s updated Image Search Guidelines offer useful ranking tips. Here are the important takeaways.
How Google appears to be rapidly moving past mobile first toward a voice search. This will affect search marketing and SEO.
Google published a research paper about a new machine learning algorithm. It proposes a new way to rank websites.
Compressibility is the use of Compression to identify thin content. Whether search engines still use it is debatable but it’s still a useful tool.
How to diagnose and fix a traffic drop when rankings are unchanged.