Google Clarifies H1-H6 Headings For SEO
Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Research Confirms Google AIO Keyword Trends
Research confirms Google AIO keyword trends observed by digital marketers
Anthropic Announces Free Claude AI Chatbot For Android
Anthropic announced a new Claude AI chatbot for Android that uses their most advanced language model, Claude Sonnet 3.5
CWV & Google Page Experience Ranking Factor Updated
Performance metrics in June 2024 CrUX data are expected to inform Google’s Page Experience Ranking Factor
The Reason Why Google Uses The Word “Creators”
Google’s choice of the word “creators” illustrates the transitory quality of digital marketing knowledge and best practices
Google’s Indifference To Site Publishers Explained
A recent Google podcast and interview unintentionally reveals why Google seems indifferent to publishers hurt by recent updates
Google’s Now Translating SERPs Into More Languages
Google is now translating search results into 8 more languages, increasing global visibility for publishers
Google’s Response To Experts Outranked By Redditors
Google’s John Mueller confronted with question about anonymous Redditors outranking authoritative websites
Google Says These Are Not Good Signals
Google’s Gary Illyes confirmed that markup that SEOs and site owners control are generally not good signals
Google Search Now Supports Labeling AI Generated Or Manipulated Images
Google Search updated their documentation to reflect full support for labeling images that were AI-generated or manipulated
WordPress Nested Pages Plugin High Severity Vulnerability
High severity CSRF vulnerability in the Nested Pages WordPress Plugin affects up to +100,000 installations
Google Gives Exact Reason Why Negative SEO Doesn’t Work
Google’s Gary Illyes offers an unusually precise reason why negative SEO links don’t work
Google Shows How To Beat Reddit & Big Brands
Google’s Gary Illyes explains what smalls sites can do to outcompete Reddit and big brand websites
Google Explains Reasons For Crawled Not Indexed
Google’s Gary Illyes offers multiple reasons for crawled currently not indexed errors that will help fix this problem
GraphRAG Is A Better RAG And Now It’s Free
GraphRAG, which is superior to RAG for powering AI chatbots and answer engines, is now available for free on GitHub
WordPress Takes A Bite Out Of Plugin Attacks
WordPress took decisive steps to combat supply chain attacks over the weekend by pausing plugin updates and resetting passwords
Google’s Core Topicality Systems
Google’s director of product management discusses search rankings, including the importance of the core topicality systems
WordPress Plugin Supply Chain Attacks Escalate
More WordPress security threats emerge as supply chain attack infections are discovered in a greater number of plugins
WordPress Plugins Compromised At The Source – Supply Chain Attack
Hackers are exploiting WordPress plugins at the source, enabling them to infect every site using the compromised plugins
Google: “Our Ranking Systems Aren’t Perfect”
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results
Google Ends Continuous Scroll SERPS: What It Really Means
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this
New Features Improve Anthropic’s Claude Collaborative Workflow
Boost team collaboration, ideation and creativity with three new features announced by Anthropic
Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce
Wix Announces A Figma Plugin That Turns Designs Into Websites
Wix’s new Figma Plugin enables designers to export their Figma designs into Wix Studio to transform it into a functional website
Google Clarifies Organization Merchant Returns Structured Data
Google adds clarification to the merchant returns section of the organization structured data requirements
Google Spam Update Sparks Relentless Discontent
Google’s Spam Update derided by site owners, saying Google defines SPAM as Small Publishers Are Meaningless
New Bluehost Agency Partner Program For WordPress Agencies
Bluehost Agency Partner Program provides WordPress agencies & freelancers exclusive access to priority service, performant hosting and new revenue streams
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment
Google’s Unconventional Advice On Fixing Broken Backlinks
Google’s Gary Illyes made an unorthodox suggestion in answer to the question of whether site owners should fix broken backlinks