Google Removes Cache: Search Operator Documentation
Google finally removed the documentation for the cache: search operator, a small reminder that search and SEO are always changing
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
WP Engine C&D Alleges “Coercive Threats” By Mullenweg
WP Engine issued a cease and desist letter to Automattic, citing Matt Mullenweg’s threats to go ‘nuclear’ if millions of dollars are not paid
Mullenweg: WP Engine Filed Legal Action Against WordPress
Matt Mullenweg reveals that WP Engine is initiating legal action against WordPress over accusations of trademark violation
Google Shows How To Use Alt Text For SEO
Google’s John Mueller shows how to use alt text for SEO and why you shouldn’t rely on AI to do it
WordPress Co-Founder Mullenweg Sparks Backlash
WordPress co-founder Matt Mullenweg’s speech and blog post criticizing a web host generates widespread discontent on social media
Google Revamps Entire Crawler Documentation
Google’s updated the crawler documentation adds three new pages to tighten up topical coverage and raise the level information density
Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board
Patchstack, a WordPress security company, received $5M in funding, and Yoast co-founder Joost de Valk joined their board
Google On Why Simple Factors Aren’t Ranking Signals
Google’s John Mueller explains the reason why characteristics like valid HTML and typos aren’t ranking factors
New WordPress Plugin Simplifies Achieving Success
Yoast co-founders release a free WordPress plugin that simplifies planning business tasks and success
Google Says Fixing Headings Won’t Change Rankings
Google’s John Mueller says fixing hierarchical structure of headings won’t change your rankings
New WordPress 6.6.2 Fixes Important Display Issue
WordPress 6.6.2 fixes an issue introduced with 6.6 that caused web pages to not look the way they’re supposed to
Google’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings
Why Google Indexes Blocked Web Pages
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored
New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk
A critical flaw in the LiteSpeed Cache WordPress plugin puts millions of websites at risk of full site takeovers
Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller recommends ignoring spam scores, which he views as insignificant
How New Chrome AI Feature Challenges SEO To Evolve
Chrome’s new AI History feature shows that AI is diversifying traffic sources and SEO must evolve in response
WordPress Just Locked Down Security For All Plugins & Themes
WordPress announces two security improvements that will reinforce the integrity of all plugins and themes
Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey shows the strategies you need to know to increase Black Friday/Cyber Monday sales volume
Google Trends Subscriptions Quietly Canceled
Google abruptly cancels their Google Trends subscription service
Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million
Vulnerabilities found in two popular WordPress contact form plugins, potentially affecting over 1.1 million installations
Googler’s Tip About Favicons Can Make A Big Difference
Google’s John Mueller offered a useful tip for optimizing favicons
WordPress Insiders Discuss Market Share Stagnation
Executives from Automattic and Elementor, alongside developers and Joost de Valk, explore WordPress’s future in a webinar
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
Two WordPress themes on Themeforest were found with medium to high threat vulnerabilities. One remains unpatched and at risk.
Google’s New Support For AVIF Images May Boost SEO
Google’s support for AVIF images in Search will have a positive impact for site performance. Time to consider AVIF
5 SEO Insights About Outbound Links
Five essential insights about SEO and outbound links now that search engines use AI
CMOs Called Out For Reliance On AI Content For SEO
A discussion posted to LinkedIn criticizing CMOs reliant on AI-generated content for SEO received strong support from the SEO community
Google Debunks Outbound Links For SEO
Google’s John Mueller debunks the idea that linking out is good for SEO
How Google’s New Gemini Gems AI Experts Can Boost SEO
Google Gemini’s Gems is a feature that allows users to customize AI experts, like for SEO to make it more effective
Google Shows 7 Hidden Features in Google Trends
Google shows how to access hidden filters, what search operators really do, and how to get higher-quality actionable insights
WordPress Elementor Widgets Add-On Vulnerability
WordPress Jeg Elementor Kit plugin patched a vulnerability affecting up to +200,000 installations