Google Explains Why Charity Sponsor Links are Sometimes Spam
Charity sponsored links sometimes are considered spam, while other times they’re fine. What’s the difference? Google’s John Mueller explains.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Wix vs. WordPress? The Data Doesn’t Lie
A new speed analysis of top content management systems finds Wix dead last, though it performs better in other areas.
Google Discusses How Secondary Effects Can Negate SEO
Google notes how poor user experience issues can subvert well executed technical SEO.
Chrome Update: Changes for SEO and Developers
Chrome will answer questions in address bar without showing SERPs.
Google Offers More Algo Update Details
Google’s John Mueller answered a question about what changed in Google’s algorithm update.
Google Clarifies Internal Anchor Text and Ranking Effects
Google answers if updating internal anchor text will negatively affect rankings. Then discusses using images.
Top 5 AdSense Publisher Concerns
AdSense requested feedback from publishers. Are these issues affecting your AdSense earnings?
SEO Community Resists Trump’s Threat to Regulate Google Search
President Donald Trump has threatened to regulate Google search. Here’s how the SEO community responded.
Google Explains Why Singular and Plurals Rank Differently
Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase. Many SEOs recommend adding synonyms...
Google Updates Structured Data Requirements
Google updated it’s Developers Page for Structured Data. Update affects articles, including recipe sites, blogs and news.
Google vs. YouTube Search: Why Video Rankings Differ
Rankings are different between Google desktop search and YouTube search. Here are possible reasons to explain that difference.
Social Media Signals and August Core Algo Update
Read about a proposed connection between user experience and Google’s August Core Algorithm Update.
Google Research: User Satisfaction and Trust
Google research and white papers show how site design inspires trust. Does your page design inspire trust?
Facebook Challenges Google in Local Search
Facebook challenges Google Local with a set of changes to Business Pages.
Google Rankings Dropped? How to Evaluate with Raters Guidelines
Recommendations based on Google’s raters guidelines for evaluating a drop in rankings
Google Says Raters Guidelines is Key to Broad Core Update
Google offers guidance that Quality Raters Guidelines is key to ranking better in Broad Core Update.
Google Expands Featured Snippet
Google’s Featured Snippets expands the Google Suggest functions. Impacts how users navigate to websites.
Google Confirms Broad Core Algorithm Update: The Facts & Advice
Google confirms a major update and offers official guidance. Information and facts as to what is happening.
Google’s John Mueller on Penalty Recovery
Google’s John Mueller offered detailed explanation about Penalties and how to recover.
Reduced Link Graph – A Way to Rank Links
A look at the Reduced Link Graph and how it can affect ranking
Google Makes Event Structured Data More Useful
Google makes it easier to drive more sales to almost all local businesses.
Bing Shares 5 Algo Insights
Bing posts details on how a niche search works. Learn insights into how Bing works.
Analysis of Google’s New Schema Speakable Markup
How this impacts news sites today and may affect more sites in the future.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
How to Optimize Keywords and Content for Search Intent
How to put the shine back into the content crown and improve organic ranking.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
4 New Insights Into Google’s Algorithm
Google’s testimony to House Judiciary Committee reveals 4 facts about how Google’s algorithm works.
Google Updates UK Job Search Results
Major Change to UK Google Job Searches. How to minimize disruption in traffic.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
5 Ways the Twitter Purge Impacts Search & Social Media Marketing
Here are five ways the Twitter purge may positively impact your sales, SEO, and advertising.