Google Introduces Breadcrumb SERPs
Google introduces search results featuring breadcrumb navigation. Google may be transitioning to a mobile first SERP display.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google’s John Mueller Explains Why Google Crawls Non-Existent Pages
Google’s John Mueller offers good news for web publishers concerned about why Google crawls 404 and 410 pages.
Google ‘People Also Search For’ Feature Gets a Big Update
Google updated its People Also Search For feature. It now moves around and appears next to an unsatisfactory search result.
Google Announces Two Major Changes to Image Search
Google announces two disruptive changes to image search. Web publishers applaud the changes as helpful against content piracy.
Facebook Discusses 4 Parts of their News Feed Algorithm
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how they defend against being gamed.
Google Engineer Lists 4 Powerful Reasons Why Sites Should Upgrade to HTTPS
Google Chrome engineer shares why HTTPS benefits web publishers and their site visitors. For example, it helps prevent ad injection exploits.
When a Google Penalty Is Really a Bad Case of Pop SEO
How to tell the difference between fact-based SEO and overly general Pop SEO? Some SEO ideas have little to no evidence to support them. You...
Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade to HTTPS may result in...
Bing Adds Sentiment Analysis to Search
Bing has added Sentiment Analysis to search, the ability to know whether content is positive or negative. Is Google next?
Google Releases an SEO Tool that Measures 10 SEO Metrics
Google announces an SEO module for their Lighthouse Chrome Developers extension. It’s very basic but measures some surprising SEO metrics.
Google Clarifies How Much Structured Data is Enough
John Mueller of Google discusses limits to how much structured data Google uses for display purposes and how it may affect your workflow.
Fact Checking Google’s Reintroduction to Featured Snippets
Danny Sullivan’s article about Featured snippets offers helpful information and a surprising claim about clicks to publisher websites.
Facebook’s Local Feed Update – Not Just for News Sites!
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost any kind of site.
Facebook Announces Plan to Allow Content Creators to Beg for Donations
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content creators to beg for donations.
7 Useful Facts About PageRank
7 Facts About PageRank. Useful information about PageRank straight from Google itself!
Do You Trust Google for SEO Advice?
Who do you trust when Google’s advice is different from how you practice SEO?
Google on Structured Data for Local SEO
Google’s John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search...
2018 State of Social Report – Success with Live Video
Buffer’s State of Social 2018 report shows growth in live videos as a social marketing tool. Read why some marketers find it effective while others...
Live Videos Generate 600% More Facebook Interactions
Live videos on Facebook generate on average six times more interactions. More marketers are using live videos to increase sales and engagement.
Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend
U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.
What Is a Core Algo Update & How to Diagnose Ranking Changes?
A review of what an update to Google’s core algorithm can be and how to diagnose changes in web page rankings.
Is Facebook’s New Direction Advertiser Friendly?
Facebook changes direction, adding a focus on music content. Will this prove to be more advertiser friendly than news content?
Google Advice: Duplicate Content on Product & Category Pages
Google’s John Mueller offers insights into how Google handles duplicate content on category and product pages.
Google Offers Image Search Indexing Tips
Google’s John Mueller offers clues on how Google indexes images for Google Image Search. How those images are coded can affect whether the images show...
Facebook Feed Changes – What Businesses Can Do Next
Facebook announced a major change to it’s news feed. The update is predicted to negatively affect how often consumers see content produced by some businesses,...
Google Voice Search Summary Algo
Google Assistant uses an algorithm to summarize web pages and speak the result. Would you like to know how Google does it? The research paper...
How to Optimize Content for Google Voice Search
In a Webmaster Hangout, Google’s John Mueller answers what steps publishers should take to optimize content for voice search and for Google Assistant. He also...
Does Structured Data Markup Indirectly Help Rankings?
Google’s description of how it uses structured data has changed. Here’s how these changes may indirectly affect your rankings.
Brute Force Password Hacks on the Rise
A subReddit hacking, 1.4 billion stolen passwords, and a WordPress attack are reminders that passwords matter, regardless of your CMS.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?