Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
4 New Insights Into Google’s Algorithm
Google’s testimony to House Judiciary Committee reveals 4 facts about how Google’s algorithm works.
Google Updates UK Job Search Results
Major Change to UK Google Job Searches. How to minimize disruption in traffic.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
5 Ways the Twitter Purge Impacts Search & Social Media Marketing
Here are five ways the Twitter purge may positively impact your sales, SEO, and advertising.
Google Asks Publishers to Add Nosniff Response Headers
Google Security Blog asks publishers to add nosniff response headers to their websites.
How to Get More Twitter Followers, According to Science
Want to gain more Twitter followers for free? Here’s the formula that worked best, according to MIT researchers.
Court Ruling Exposes “Loopholes” in Copyright Protection
Court ruling shows why copyright infringement is not as black and white as commonly assumed.
6 Reasons Why Google Says Valid HTML Matters
Google’s Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section.
Google AdWords Is Now Google Ads
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
Risks in Using Self-Signed SSL Certificates
What to do if you receive a warning about a self-signed SSL certificate.
Concerns About Google Web Light
Search experts share concerns about Google’s Web Light and how it breaks web pages.
Link Diversity – Still Relevant to SEO?
Roger Montti considers the concept of link diversity and discusses why to a reasonable extent it may be time to rethink it.
No Follow Links and Search Ranking
Roger Montti examines why some feel no follow links help rankings. He discovers useful information about the topic.
How Google Uses Search Feedback Data
Google’s John Mueller denied that Google’s Search Feedback could be used for SEO Sabotage. Explains how Google really uses it.
Google Announces Advancements in AI
Google AI Blog announced significant advances in Semantic Textual Similarity.
Googler Advises How to Rank Duplicate Content Product Feeds
Google’s Webmaster Hangout in Spanish tackled the tough problem of syndicated product feeds.
Links but No Traffic? Understanding a Study of Nearly 1 Billion Pages
Roger Montti examines why a study of almost a billion pages yields multiple conclusions.
Research Shows How to Increase Online Shopping Sales
Latest research offers insights into improving sales with shoppers who use mobile devices.
Yoast SEO Plugin 7.0 Bug Causes Ranking Drops
Bug in Yoast SEO Plugin causes ranking drops. Error introduced in March 2018. Find out if you’re affected.
How Long it Takes for a Link to Affect Rankings
Roger Montti answers the question of how long it takes for a link to take effect and make a difference in rankings.
PDF Obsolete for a Mobile First Internet?
Six takeaways about PDF files in a mobile first Internet. Considered obsolete by some Internet marketers, others offer reasons why it’s still useful.
CTR as a Ranking Factor: 4 Research Papers You Need to Read
Read an easy to understand summary of four important research papers about CTR and rankings.
Google Announces Directory of Trusted Partners for GMB Local Search
Google announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers.
Google Trends Keyword Research Tool Updated
Google has updated it’s popular keyword research tool, Google Trends. Offers more features and data.
Google Offers Advice on 404 and 410 Status Codes
Google’s John Mueller offers guidance on proper use of 404 & 410 Status Response Codes.
Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct
Google’s “Don’t be Evil” is not entirely gone. It’s removed from prefacing Google’s Code of Conduct. Respect is now more prominent.
Google’s Hilltop Algorithm – A Foundation for Modern SEO
A look back at Google’s Hilltop Algorithm. How it changed SEO in the early days and continues to influence SEO practices today.
Google Chrome Issues Final Warning on HTTPS
Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes.
Google’s New Algorithm Creates Original Articles From Your Content
Google has published a new algorithm. It can paraphrase your content to create brand new content.