Google’s John Mueller on Featured Snippets Ranking Factors
Google’s John Mueller offers useful advice on how to rank for featured snippets.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Amazon Drops Out of Google Shopping Ads
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.
New Google Data on Shopping Keywords
Google shares three kinds of mobile shopping queries that have grown by up to 175% over the past two years.
Google Publishes Image Search SEO Tips
Google’s updated Image Search Guidelines offer useful ranking tips. Here are the important takeaways.
Mobile First Index? Plan for Voice Search
How Google appears to be rapidly moving past mobile first toward a voice search. This will affect search marketing and SEO.
Google Publishes New Algorithm Research
Google published a research paper about a new machine learning algorithm. It proposes a new way to rank websites.
Compressibility – How Search Engines Found Spam Content
Compressibility is the use of Compression to identify thin content. Whether search engines still use it is debatable but it’s still a useful tool.
Traffic Dropped but Rankings Unchanged? How to Fix
How to diagnose and fix a traffic drop when rankings are unchanged.
Major Recipe Structured Data Update by Google
Google updated the Structured Data recommendations for Recipes. The change is to help sites rank better on Google Voice Assistant.
5 Easy Wins for Structured Data in Google
Roger Montti shares five tips for how to understand and use Schema.org Structured Data.
AdSense Issues GDPR Recommendations for Publishers
Google recommends AdSense publishers take action to conform to GDPR requirements. Offers the following advice.
Critical Drupal Core Vulnerability – Upgrade Now
Drupal.org announced a critical core vulnerability that allows attackers to exploit multiple attack vectors on a site. Full details on what to do next.
PageRank Patent Update – How it Impacts SEO
Bill Slawski noticed a change in Google’s PageRank algorithm patent. How this may affect link building and SEO.
Facebook Publishes Internal Enforcement Guidelines & Announces Appeals Process
Facebook publicly released the guidelines used by their moderators to enforce community standards. Announced ability to appeal content that was removed.
Google Exploit: Canonical Negative SEO
A new negative SEO attack method has been discovered, and it is virtually impossible to detect the attacker.
Anchor Text Best Practices for Google
What the best practices for the use of anchor text are. How does Google use anchor text? Search marketers share their opinions.
Google Offers Advice on Recovering From a Penalty
Google’s John Mueller highlights two reasons why reconsideration requests fail. Offers solutions to help recover from a manual penalty.
Google Announces “More Results” Button for Mobile – A Win for Publishers
Google announced a change to mobile search results. May result in more traffic to websites.
Time to Consider that Links Matter Less for SEO?
There may be evidence that links still matter but matter less. If so, then this is how it may change how you build links and...
Facebook Discusses How Feed Algorithm Works
Facebook’s Head of News Feed discusses algorithm. That’s compared to a Facebook patent for insights into better ranking.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Google Confirms that Structured Data Improves Targeting
Google’s John Mueller confirmed that structured data maybe helps a page rank for the right search queries.
Pricing Lists in Web Pages Hurt Google Rankings?
A bug in how featured snippets ranks pages may be affecting pages with pricing lists. Brands failing to rank for branded searches for pricing.
Goo.gl Shutting Down – These are Your Options
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
John Mueller Rebuts Idea that Google Uses Domain Authority Signal
Google’s John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google.
Subscribe with Google – New Program for Monetizing Content
Google announces Subscribe with Google, a partnership with news organizations to help increase paid subscriptions.
Google Search Glitch? 100% Ads – Zero Organic Links
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
Google Shopping Actions: Google Not Paid from Organic Search
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may be mistaken.
Site Lost Rankings? You May Have Options
Google said no fix for lost rankings. But offered hope that rankings may return. What are your options?
What is a Google Core Algorithm Update?
Analysis of Google’s Broad Core Algorithm Update. Google says there is no fix. But there may be options.