WordPress Elementor Widgets Add-On Vulnerability
WordPress Jeg Elementor Kit plugin patched a vulnerability affecting up to +200,000 installations
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
ChatGPT Outage Crashes Service For OpenAI
ChatGPT outage significantly disrupts the popular OpenAI service to many users who reported a Bad Gateway error
Google Says If Internal Nofollow Links Send A Quality Signal
Google’s Martin Splitt answered a question about nofollow links and quality signals
Google Says Best Practices Can Have Minimal Effect
Google’s John Mueller observed that best practices have minimal effect on SEO
Google On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt commented on whether a YouTube video converted into text content could be negatively impacted as a duplicate
WordPress Translation Plugin Vulnerability Affects +1 Million Sites
Critical WPML vulnerability enables remote code execution, impacting over 1 million WordPress websites
Google Updates ProfilePage Structured Data Documentation
Google’s updated profile page structured data documentation clarifies how it’s used in Google Search
Google Updates Organization Structured Data Documentation
Google updates its guide with an opening paragraph that is clearer, more thorough explanation of Organization Structured Data
Survey Shows Where SEOs Get Their Clients
Survey shows how SEOs get new business, the kinds of clients they’re signing up, and what services they’re providing
Google: Why Site Traffic Can’t Impact Rankings
Google confirms that low-quality traffic won’t impact ranking algorithms and explains why it has no effect
Google Shows How To Block Bots And Boost Site Performance
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance
Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence
Google’s Revamped Documentation Shows 4 Reasons To Refresh Content
Google’s revamped Video SEO documentation shows four ways to make content more effective
Google Cautions On Improper 404 Handling
Google’s John Mueller cautioned against simply redirecting URLs in order to “fix” 404 errors, explaining how best to handle them
6 Ways Spammers Exploit Google With Reddit
Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms
WordPress Cache Plugin Vulnerability Affects +5 Million Websites
A critical privilege escalation vulnerability in a WordPress cache plugin puts over 5 million sites at risk
Data Confirms Disruptive Potential Of SearchGPT
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search
Duda Announces ActiveCampaign Marketing Automation Integration
Duda’s new integration with ActiveCampaign brings automated marketing features to its website-building platform
Google Casts Doubt On Popular SEO Audit Advice
Google challenges the validity of specific SEO audit suggestions made by auditing tools
Google Quietly Launches New AI Crawler
Google launched a new crawler for commercial use, accompanied by documentation for site owners to track its traffic
Google’s Information Gain Patent
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews
Anthropic Announces Prompt Caching With Claude
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
Google’s “Branded Search” Ranking Factor Patent
A little-known Google patent describes the use of branded search queries as ranking factors similar to links
Google Confirms 3 Ways To Make Googlebot Crawl More
Google acknowledged three things that can cause an increase in Googlebot’s crawling frequency
Free WordPress AI Writing Assistant By Jetpack
Optimize WordPress content with Jetpack’s free AI writing assistant, making it concise and readable while retaining authenticity
Google Gives 5 SEO Insights On Google Trends
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues
Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access
What Are Google’s Core Topicality Systems?
What to know about Google’s Core Topicality Systems and the implications for SEO
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
New Wix AI Tool Scales Content With Authenticity
Wix announced AI tools that scale authentic content creation for the purpose of increasing organic traffic