Google On 404 Errors And Ranking Drops
Google’s Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google On Diagnosing A Deindexed WordPress Site
Google’s John Mueller on diagnosing why a WordPress site disappeared from the search index after changing web hosts
Google Answers Whether Having Two Sites Affects Rankings
Google’s John Mueller offers his thoughts on whether publishing multiple sites can negatively affect rankings
Google Answers If Changing Web Hosting Affects SEO
Google’s Gary Illyes answers whether changing web hosting platforms can negatively impact SEO
2024 WordPress Vulnerability Report Shows Errors Sites Keep Making
2024 WordPress vulnerability report shows top reasons why many WordPress sites were compromised over the past year
Google Ends Video Carousel Structured Data Test
Google abruptly stops supporting the video carousel (limited access) rich results structured data and removes the documentation
Wix Partners Can Now Sell Templates in Wix Marketplace
Agency partners can now earn more on Wix by selling templates in the Wix Marketplace
Brave Announces AI Search Engine – Shares Insights For SEO
Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites
Google Clarifies Vacation Rental Structured Data
Google quietly updated the Vacation Rental structured data recommendations to clarify what is required for the address information
Google On Hyphens In Domain Names
Google’s John Mueller offers practical advice for picking a domain name that is adaptable for future growth
Reddit Post Ranks On Google In 5 Minutes – What’s Going On?
Google ranked a Reddit post in the top ten within 5 minutes but denies it is showing a preference
Why Gemini Will Not Replace Google Search
Why Query Deserves Ads is where the search industry is headed
Google Shutting Down “Notes on Search” Experiment
Google’s Notes On Search experiment is ending and nobody is caught by surprise
WordPress Releases A Performance Plugin For “Near-Instant Load Times”
WordPress releases a new Speculative Loading plugin that can help boost webpage performance speeds
Google Explains Index Selection During A Core Update
Google’s Gary Illyes explains what happens with indexing and canonicalization during a core update
Google Updates Carousels (Beta) Structured Data Documentation
Google updated their Carousels (beta) structured data documentation to clarify the instructions and added important information about availability
Google’s CEO On What Search Will Be Like In 10 Years
Google’s CEO Sundar Pichai answers the question of what search will look like in ten years
WordPress Discovers XSS Vulnerability – Recommends Updating To 6.5.2
WordPress recommends updating to version 6.5.2 to patch an XSS vulnerability
LinkedIn Shares 7 Insights For Powerful Online Engagement
Prashanthi Padmanabhan, Head of Engineering for LinkedIn Premium, shares her insights for creating meaningful online experiences
Google Explains How It Processes Queries & Ranks Content
Gary Illyes explains how Google ranks content that displays the highest quality, trustworthiness, and relevance to users
Hidden Gemini Option Found In Android Search App
Hidden functionality discovered in Android activates Gemini AI in Google Search app
Meta Plans A Less Punitive AI-Generated Content Policy
Meta announces new policy on AI-generated content that affects Facebook, Instagram and Threads that focuses on transparency over removing content
Google Explains How It Chooses Canonical Webpages
Google’s Gary Illyes explains how Google chooses canonical webpages and shares why duplicate pages can be useful
New Study On Perplexity AI Offers Good News For SEO
New research on the Perplexity AI search engine offers significant insights for ecommerce sites and SEO
Are The r/SEO Reddit Moderators Biased Against Google?
Posts by Google’s Danny Sullivan & John Mueller were removed by the r/SEO moderators for no justifiable reason
Google: When To Fix Sites Hit By March 2024 Core Update
Google’s John Mueller explained if it’s okay to start fixing a website before the Core Algorithm Update is over
XSS Vulnerability Affects Beaver Builder WordPress Page Builder
Vulnerability discovered in the Beaver Builder WordPress page builder that can enable an attacker to inject a malicious script
OpenAI Announces Instant-Use ChatGPT—No Login Required
OpenAI announced a free version of ChatGPT that allows users to access Chat without logging in, as simple as using a search engine
Google: Overfocusing On Links Could Be A Waste Of Time
Google’s statement cautioning against “over-focusing” on links fits a six month pattern of downplaying them as less important
27-Year Search Expert Shares 5 Steps To Boost Your SEO
A 27-year SEO expert, who also worked at Bing for almost 10 years, shares advice on how to become a better SEO