Public Relations: For When Being the Best Isn’t Enough
Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm –...
About
Ronn Torossian is CEO of 5WPR, a Top 25 US PR Agency. He is author of best-selling PR book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. Torossian has been named to PR Week’s “40 Under 40” List and is a past semifinalist for Ernst & Young’s Entrepreneur of The Year. Ronn is based in the 5WPR NY office and may be reached via email at Ronn@5wpr.com
Articles
If SEO or PPC Matter, Remember Integrating Public Relations
I will say it until I am blue in the face – “Integrated marketing works best.” The market is crowded and consumers are distracted. Amazingly,...
Content Creation a MUST for All Brands
With the endless noise about layoffs and poor economic conditions being passed on by traditional media outlets (Yes, Newsweek is no longer publishing), an area...
Reputation Matters: The Best Offense Is A Good Defense
“Reputation matters because your behind is always behind you.” – Happy Masina – It is simply amazing how many successful people don’t own the website...
Fully Integrated Marketing THE Path for Brands to Succeed
Every day of the week, it seems, someone asks me if I can guarantee sales if they hire my public relations agency. Of course if...