Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
About
With a background spanning business, data and finance, Sam is a radically different kind of marketer – one with a singular focus making businesses better. This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as VP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
Sam completed his undergraduate degree at Franklin & Marshall College, and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.
Articles
Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
The Top 5 Things Wrong in the WSJ ‘Expose’ of Google
The WSJ recently did an ‘expose’ of Google. Here are five of the most egregious errors found in that article.